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6 Tips for Conducting Successful Real-Time Online Focus Groups

In a real-time online focus group, participants interact on a video call and the moderator poses the questions and leads the discussion.

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6 Tips for Conducting Successful Real-Time Online Focus Groups

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  1. 6 Tips for Conducting Successful Real 6 Tips for Conducting Successful Real- -Time Online Focus Groups Focus Groups Time Online In a real-time online focus group, participants interact on a video call and the moderator poses the questions and leads the discussion. Many businesses use focus groups, a time-tested qualitative research method, to gather information about customers’ specific wants, needs and concerns. The need for remote focus groups and focus group transcription is growing with the challenges posed by the COVID-19 pandemic. Unlike in the past where participants got together in a room for an in-person discussion, participants interact on a video call and the moderator poses the questions and leads the discussion in a real-time online focus group. This method has expanded reach and flexibility, as the technological advancements have made it easier to conduct online interactions. Moreover, www.legaltranscriptionservice.com 918-221-7810

  2. compared to telephone or an online audio meeting, video can connect participants better and provide for a more personal experience. Moderators can control the flow of the video discussion just as in-person focus groups. Here are six tips for conducting real-time online focus groups: 1.Keep the group size small – for instance between 6 to 8 participants. 2.Select the right participants who will contribute openly and constructively 3.Schedule the discussion at time convenient for all the participants 4.Ensure that participants familiarize themselves with using the technology 5.Test the software and settings 6.Moderate and facilitate the session Well-formatted, accurate documentation is necessary to review the findings and identify the key points of discussion. Getting the recorded interactions documented by a digital transcription service provider will provide clarity on customer opinions and perceptions. To learn more, check out our blog: SIX TIPS FOR CONDUCTING REAL-TIME ONLINE FOCUS GROUPS www.legaltranscriptionservice.com 918-221-7810

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