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Results from the 2010 NAQC Annual Survey of Quitlines. Prepared by: Westat, Jessie Saul, and the NAQC Annual Survey Workgroup July 11, 2011 -. Background of Annual Survey. Conducted Annually 2004-2006, 2008-2010 Research Partners: 2010 Westat

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Results from the 2010 naqc annual survey of quitlines

Results from the 2010 NAQC Annual Survey of Quitlines

Prepared by: Westat, Jessie Saul,

and the NAQC Annual Survey Workgroup

July 11, 2011

-


Background of annual survey
Background of Annual Survey

Conducted Annually 2004-2006, 2008-2010

Research Partners:

2010 Westat

2008 and 2009 Evaluation, Research and Development Unit, University of Arizona

2006 Center for Tobacco Research and Intervention, University of Wisconsin

2005 University of California, San Diego

2004 Tobacco Technical Assistance Consortium


2010 annual survey methods
2010 Annual Survey Methods

Completed from October to December 2010

Web-based survey with email and telephone follow-up:

General Information, hours, services offered

Quitline budgets

Funding sources

Materials used

Counselling services and protocols

Promotion

Utilization

Evaluation

65 quitline funders and their service providers were asked to respond; 52 of 53 US quitlines responded; 10 of 12 Canadian quitlines responded.



Budget summary
Budget Summary

  • Budgets declined for the first time in FY10

  • The primary impacts of the decline were a decrease in media, promotions, and outreach; and a decrease in the number of tobacco users served.

  • The level of services stayed relatively constant from FY09 to FY10

  • Median services budgets increased in the US but decreased in Canada from FY09 to FY10


For the first time the median and total us quitline budgets decreased slightly in fy10
For the first time, the median and total US quitline budgets decreased slightly in FY10

N=50

N=50

N=51

N=48



Us spending per smoker 2008 2010 services and medications
US Spending per Smoker 2008-2010 – FY10(services and medications)

N=49

N=50

N=45


Canada spending per smoker services 2008 2010
Canada Spending per Smoker (services), – FY102008-2010

N=9

N=8

N=9




For US quitlines, the highest proportion of funds come from MSA, general funds, state tobacco taxes, and non-MSA tobacco settlement funds



For Canadian quitlines, the highest proportion of funds come from provincial general funds and Health Canada


Description of services
DESCRIPTION OF SERVICES from provincial general funds and Health Canada


General service description fy10
General Service Description FY10 from provincial general funds and Health Canada

  • 61 or 98% of quitlines responding reported having counseling services available at least five days per week for a minimum of eight hours per day

  • 48 or 92% of US and 8 or 80% of Canadian quit lines also offered counseling service on at least one day of the weekend

  • 28 quitlines (26 or 50% of US and 2 or 20% of Canadian) reported having live pick-up of incoming calls (may or may not have counseling services available) 24 hours a day, 7 days a week

  • 96% of US (n=50) and 80% of Canadian (n=8) quitlines reported closing on holidays



Us and canadian quitlines provide interactive web based programs to help tobacco users quit fy10
US and Canadian quitlines provide interactive web-based programs to help tobacco users quit FY10



Quitlines in FY10 made between 3 and 4 attempts to reach fax- or e-referred patients in FY10







US Primary Service Providers FY10 and hard-of-hearing clients FY10

The figure below shows the organizations (n=15) that were the

primary service provider of counseling services for US quitlines


Canadian service providers fy10
Canadian Service Providers FY10 and hard-of-hearing clients FY10

The majority of Canadian quitlines (60%) had counseling services

provided by the Canadian Cancer Society, Ontario Division

1

1

1

1


Medications
MEDICATIONS and hard-of-hearing clients FY10




Promotion and outreach
PROMOTION AND OUTREACH increased over time






Utilization
UTILIZATION Canadian quitlines (cont.)


Utilization calls fy10
Utilization – Calls FY10 Canadian quitlines (cont.)


Number of unique tobacco users fy10
Number of unique Canadian quitlines (cont.)tobacco users FY10



In FY10, US quitlines received 3.5 times as many direct calls from smokers as referrals; Canadian quitlines received 1.5 times as many referrals as direct calls from smokers




Us promotional reach fy 2005 2010
US Promotional Reach counseling calls completed FY10FY 2005-2010


Canada promotional reach fy 2005 2010
Canada Promotional Reach counseling calls completed FY10FY 2005-2010

N=8

N=9

N=10

N=8

N=3


Where are we now
Where are we now? counseling calls completed FY10


Treatment reach fy09 fy10
Treatment Reach FY09-FY10 counseling calls completed FY10


US Quitlines Treatment Reach and counseling calls completed FY10Spending Per Smoker (svcs + meds) FY10

CDC recommendation: 6% reach, $10.53 per smoker


Canada Quitlines Treatment Reach and Spending Per Smoker FY10

CDC recommendation: 6% reach, $10.53 per smoker


Additional resource on reach
Additional Resource on Reach FY10

  • Increasing Reach of Tobacco Cessation Quitlines (2009)

  • This technical assistance paper provides a comprehensive review of the current literature on a wide variety of strategies to increase reach of tobacco cessation quitlines. Additionally, several examples from practice are included. The paper also highlights recommendations for quitline reach and funding levels from key government and health agencies, highlighting the need to increase reach to more tobacco users to save lives and direct medical costs. Available at http://www.naquitline.org/resource/resmgr/issue_papers/naqc_issuepaper_increasingre.pdf


Quit rate data
Quit Rate Data FY10

  • 30 quitlines (of 65) provided quit rate data

  • NAQC is following up with those that did not

  • Further info will be provided on whether and how quit rate data will be added to the Quitline Metrics section of the profiles

  • Current plan: report on quit rate in profiles, each quitline can opt out, all contextual factors will be posted in the “context” field


Survey data dissemination process
Survey Data Dissemination Process FY10

  • Late July 2011 - Reach and spending benchmarking info sent to members

  • Late July 2011 – Quitline Profile Updates email

  • Fall 2011 – Quit Rate information shared with members


Who is calling quitlines
Who is calling FY10quitlines?


The majority of tobacco users receiving evidence based services are cigarette users fy10
The majority of tobacco users receiving evidence-based services are cigarette users FY10

US (median) N=21


The majority of tobacco users receiving evidence based treatment are everyday daily smokers fy10
The majority of tobacco users receiving evidence-based treatment are everyday/daily smokers FY10

US (n=16) Canada (n=2)



Utilization fy10 age
Utilization FY10 – Age female FY10

* For the US, the number of callers on which the mean, minimum and maximum age were based ranged from a low of 123 to a high of 98,350.

**For Canada, the number of callers on which the mean, minimum and maximum age were based ranged from a low of 1,189 to a high of 1,189.








Canadian quitlines received proportionally more registrants for web-based cessation services than US quitlines


Evaluation
EVALUATION for web-based cessation services than US quitlines


Evaluation fy10
Evaluation FY10 for web-based cessation services than US quitlines

  • 38 US quitlines (73%) and 2 Canadian quitlines (20%) conducted follow-up evaluations in FY10

  • Most quitlines had follow-up evaluation conducted by:

    • staff other than quitline staff (e.g., internal evaluation unit) (US n=20; Canada n=0),

    • an outside evaluation firm (US n=15; Canada n=1)

  • Next most commonly cited was evaluation conducted by:

    • quitline staff (US n=5; Canada n=1)

    • the funding agency (US n=1)

    • an other source (US n=1)


Funding sources for the fy 2010 naqc annual survey of quitlines
Funding Sources for the FY 2010 NAQC Annual Survey of Quitlines

  • Centers for Disease Control and Prevention, Office on Smoking and Health

  • American Legacy Foundation

  • NAQC Membership Dues


Recommended Citation: Quitlines

North American Quitline Consortium. 2011. Results from the 2010 NAQC Annual Survey of Quitlines. Webinar presentation July 2011. Available at http://www.naquitline.org/?page=survey2010.


  • For more information on the survey or on NAQC’s data request and review process, please contact;

  • Jessie Saul, Ph.D.Director of ResearchNorth American Quitline Consortium1300 Clay Street, Ste. 600Oakland, CA 94612Ph: 800-398-5489 x702Email: [email protected]


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