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PROPOSAL 1. GETTING TO YES. Proposal 1. Ground Zero. April 14, 2014. 39.2% public support 39.2% y es 17.0% n o 43.0% u ndecided. ±4 %. Proposal 1: Earned Media. February 27 th – August 1 st 20 statewide news events – 9 held in West Michigan. HME Incorporated – Wyoming.

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Presentation Transcript
Proposal 1

PROPOSAL 1

GETTING TO YES


Proposal 11
Proposal 1

Ground Zero

April 14, 2014

39.2% public support

39.2% yes

17.0% no

43.0% undecided

±4%


Proposal 1: Earned Media

February 27th – August 1st

  • 20 statewide news events – 9held in West Michigan

HME Incorporated –Wyoming


West michigan news events
West Michigan News Events

Grand Rapids Mayor George Heartwell and Wyoming Mayor Jack Poll,

HME Incorporated

John Weiss, Grand Valley Metropolitan Council

Battle Creek Police Chief Jim Blocker and Calhoun County Sheriff Matt Saxton


Editorial boards
Editorial Boards

  • Newspaper Editorial Boards: 16 completed

  • Endorsed by Grand Rapids Press (MLive)


Grassroots
Grassroots

Speakers Bureau – 68 events

Letters to the Editor – 318

Coalition: 2,138,738


Digital owned media
Digital (Owned) Media

  • Facebook

    • 222 total posts by campaign

    • 4,734 likes on campaign Facebook page

  • Twitter

    • 511 followers  

    • 494 tweets sent by campaign

    • 62,200 tweet impressions over final 28 days

  • Email

    • 27 email blasts sent during campaign

  • Website

    • 98 pages published on campaign website

    • 103,534 pages viewed on campaign website

    • 52,323 unique sessions on campaign website



Proposal 1 paid media
Proposal 1: Paid Media

July 5th – August 5th

  • Radio Advertisements

  • Television Advertisements

    • "Machine”

    • "Made”

    • "Fifteen”

    • "Facts”

    • "Hurts"

  • Direct Mail


YES!

  • YES: 69%

  • NO: 31%

Statewide Votes: 1,246,229


Thank you, Grand Valley Metro Council


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