Customer Reference Program. The Business Case. Agenda. Why develop a CRP ? Recommended Approach Budget Required Quantifiable Benefits Next Steps. Why form a Customer Advisory Board (CAB)?.
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Customer Reference Program
The Business Case
CustomerReferenceProgram.org research found the following benefits accrue to organizations that adopt a formal CRP:
<See Coverage Map in Excel>
<see Excel spreadsheet for detail>
Removing Sales Inefficiency $562,500
Avoiding Revenue-Impacting References Shortages $1,450,000
TOTAL Annual Benefits = $2,012,500
Return on Investment = %