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DIT STUDENT SATISFACTION SURVEY 2010. Dr Rachel O Connor Mark Russell Campus Life & Student Retention Office DUBLIN INSTITUTE OF TECHNOLOGY. DIT SSS 2010 Methodology and Demographics. The survey was carried out from the1st of February and closed on February 23rd 2010
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DIT STUDENT SATISFACTION SURVEY 2010 Dr Rachel O Connor Mark Russell Campus Life & Student Retention Office DUBLIN INSTITUTE OF TECHNOLOGY
DIT SSS 2010 Methodology and Demographics • The survey was carried out from the1st of February and closed on February 23rd 2010 • The survey questionnaire totalled 70 questions over 3 sections. • It was estimated that it would take each student 10 minutes to complete the survey • Cash prizes were used as incentives to complete the survey. In all, a prize fund of €500 was made available along with one grand prize of an apple iPhone • The survey was designed to weight factors such as importance/ satisfaction • The on-line tool used was Survey Gizmo. This tool could facilitate a survey that rated both factors in parallel while remaining user friendly.
DIT’s Recruitment Pre-entry contact and communication DIT’s Recruitment Pre-entry contact and communication assesses DIT’s ability to recruit students in an effective manner.
Methodology and Demographics • There were1610 full completions and 733 partially completed surveys. • When combined the full and partial completions give a total response rate of 2343 which equates to approx 12% of the total student population. • Given an estimated student population of 20000 the response figure achieved gives an accuracy level of 95% and a confidence interval of 3%. The response level easily surpassed the sample size required for representativeness of the student cohort. • 94% of students who responded were from the EU and 6% were Non-EU • The gender breakdown was 47.6% female and 52.54% male. • The faculty divide also provided a good spread. In the breakdown for the total respondents the Built Environment and Engineering had the highest response rate at 34%. • The faculty of Applied Arts had the second biggest response rate at 18%. Tourism and Food, Business and Science were all above 14%. • 14.12% of the respondents were post graduates, • Less than 1% were apprentices and 13.2% were part-time students.
Interpreting The Results The Target unless otherwise stated is always 3. As students were asked to rate each item on a Likert scale of 1-4 with 2.5 as the mid point, a rating of 3 was therefore a 75% satisfaction level, which indicated good practice. However, where a difference of 0.5 or greater between the Satisfaction rating and the Target existed, this indicated a significant difference.
The Data Categories • DIT’s Recruitment Pre-entry contact and Communication assess DIT’s ability to recruit students in an effective manner. • DIT’s Student Centeredness assesses DIT’s efforts to convey to students that they are important to the college. This scale measures DIT’s attitude toward students and the extent to which they feel welcome and valued. • DIT’s Concern for the Individual assesses DIT’s commitment to treating each student as an individual. Those groups who frequently deal with students on a personal level (e.g. faculty, advisors, and counselors) are included in this assessment • DIT’s Student Life assesses the extent to which the Institute provides experiences that promote a sense of campus pride and feelings of belonging • DIT’s Support Services assesses services students utilize to support them through their college careers • DIT’s Academic Support Services assesses services students utilize to achieve their academic goals. These services include the library, computer labs, and tutoring and study areas. • DIT’s Learning Experience assesses students’ academic experience, the curriculum and DIT’s commitment to academic excellence • DIT Service Excellence assesses the attitude of staff toward students, especially front-line staff. This category assesses satisfaction with aspects of service commitments laid out in DIT Student Charter.
The Data Categories • *Adapted from Noel-Levitz Composite Scale Summary • Three Priority Categories: • Learning Experience (-0.9) • Academic Support (-0.73) • Concern for the individual (-0.57)
