The Readership Key: Are You Ready To Innovate ?. NAA Readership Conference, April 19, 2004 John Lavine, Readership Institute [email protected] Progress and Threat. 25+ year olds. 18-24 year olds. Source: Readership Institute national RBS studies. Need Insights Beyond Impact.
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The Readership Key:Are You Ready To Innovate?
NAA Readership Conference, April 19, 2004
John Lavine, Readership Institute
25+ year olds
18-24 year olds
Source: Readership Institute national RBS studies
Engaged new readers, higher RBS
As leaders, they reflect your expectations
You can change their focus and actions
This kind of organization is positioned to win
We need more newspapers like that
….and less defensive than it really is
NPs best positioned to innovate
NPs least positioned to innovate
Just having “right” people won’t bring success
Must have readership strategy that informs everything your newspaper does
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