FY10 USAREC Local Advertising. Agenda. FY10 Local Advertising Guidance to the field FY10 Allocation Bde splits HQ command programs Fusion/Targeting Cell training/process Key bde highlights Way ahead. BLUF.
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Targets of Opportunity: Mid-Atlantic, New York City, Baltimore, Albany
Most Successful Markets: Dallas, Kansas City, Tampa, Houston, Oklahoma City, Atlanta, Columbia, Jacksonville, San Antonio, Raleigh, Montgomery
Most Trouble: Mid-Atlantic, Baltimore, New York City, Albany, Fresno, Minneapolis, Chicago, Los Angeles
CDR Brief to Gain
Strategy & Tactics
Obj 1 Initiatives
Obj 2 Initiatives
Obj 3 Initiatives
Develop Draft Market Plan
Making the connection between commander’s intent and the market