Ethnocentrism and cultural relativism. Sociology 111 Fall 2008. Alfred Schutz. German philosopher and sociologist Heavily influenced branch of symbolic interactionist sociology called phenomenology Responsible for the core concept of social construction. “The world taken for granted”.
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Ethnocentrism and cultural relativism
function in daily life
Immersion in an unfamiliar environment causes disorientation
Radically different cultures can challenge or cause us to question our basic assumptions
Viewing other cultures through the lens of our own
Taking our own culture as the “norm”
Group solidarity & pride in heritage
Devaluing groups other than own
Evaluating a culture on its own terms
Learning to “see” from the perspective of another in order to understand a culture
Refraining from making judgments of “right” and “wrong”