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Create Content That Hooks Your Audience (And Keeps You Sane)

Create Content That Hooks Your Audience (And Keeps You Sane). How to become a soup-to-nuts content generator, even with limited staff and tight financial resources. Julia rocchi | Small Museum Association Conference | February 17, 2014. What We’ll Cover.

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Create Content That Hooks Your Audience (And Keeps You Sane)

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  1. Create Content That Hooks Your Audience (And Keeps You Sane) How to become a soup-to-nuts content generator, even with limited staff and tight financial resources Julia rocchi | Small Museum Association Conference | February 17, 2014

  2. What We’ll Cover • Build editorial teams and processes that eliminate stress, increase productivity, and improve your storytelling • Review, test, and tweak that content over time for maximum return • Think of different ways to tell your story • Do lots of exercises to get you started • Enjoy occasional pictures of puppies and garden gnomes

  3. Exercise!

  4. Define your audience.

  5. Exercise!

  6. Set real goals. (Withnumbers.)

  7. Exercise!

  8. Expand your storytelling horizons.

  9. Exercise!

  10. Pick your channels.

  11. Develop guidelines.

  12. Identify (and coordinate) donutmakers.

  13. Manage the workflow.

  14. Know your time and timing.

  15. Exercise!

  16. Experiment. Review. Tweak. Repeat.

  17. And after that …

  18. Resources • NTEN (http://www.nten.org/) • Content Marketing Institute (http://contentmarketinginstitute.com/) • Social Media Examiner (http://www.socialmediaexaminer.com/) • Mashable (http://mashable.com/) – social media, tech, and business tracks • Me! • jrocchi@savingplaces.org • @RocchiJulia on Twitter

  19. Ask me anything.

  20. Content Performance

  21. Case Study: Gatsby Mansions • The topic was timely (tied to the movie release). • It related to pop culture (famous novel, recent film). • The subject had a natural tie to preservation. • The post had strong SEO – a clear, interesting title; lots of variants in the text; generally landed on first page of search results • Good photo research yielded interesting historical photos. • The content was well-researched and well-written.

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