Determining the value of sport franchises: NCAA FBS programs. Ryan Brewer, M.B.A. Indiana University-Bloomington Advisor: Paul M. Pedersen, Ph.D. 2009 Scholarly Conference on College Sport. My interest in the study. Value assessment of sport franchises Forbes (Van Riper, 2009) NFL (1998)
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Determining the value of sport franchises:NCAA FBS programs
Ryan Brewer, M.B.A.
Advisor: Paul M. Pedersen, Ph.D.
2009 Scholarly Conference on College Sport
Current system of NCAA Division I football championship (“FBS”) is controversial..
The BCS has been given considerable media attention for its commercial (broadcast & sponsorship) spotlight
To value FBS college football programs using theories and practices of classic financial economics
To test for differences between results if this study and the results
generated by Mike Ozanian
of Forbes magazine
Notre Dame $101 million
Texas $92 million
Georgia $90 million
Michigan $85 million
Florida $84 million
LSU $76 million
Tennessee $74 million
Auburn $73 million
Alabama $72 million
Ohio State $71 million
Uses cash flow to academics and overall (value to university academics).
Includes analysis of the impact to the community (value to community).
Includes element of contribution to the conference (value to conference)