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ASME 101 3:30 – 5:30 Friday, 4 March 2011 2011 Leadership Training Conference

Products & Services, Basics. ASME 101 3:30 – 5:30 Friday, 4 March 2011 2011 Leadership Training Conference. Products and Services, Basics for Divisions and Institutes. Rick Marboe, Technical Communities Rep, Programs & Activities Operating Board – marboer2@asme.org

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ASME 101 3:30 – 5:30 Friday, 4 March 2011 2011 Leadership Training Conference

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  1. Products & Services, Basics ASME 101 3:30 – 5:30 Friday, 4 March 2011 2011 Leadership Training Conference

  2. Products and Services, Basics for Divisions and Institutes • Rick Marboe, Technical Communities Rep, Programs & Activities Operating Board – marboer2@asme.org • Michael Ireland, Managing Director, Institutes Sector – Irelandm@asme.org Session Presenters / Facilitators

  3. Session Objectives • At the conclusion of this session, you should: • Be aware of available ASME products and services and how to access them • Be able to identify specific products and services that could create value for your unit • Leave with ideas of how your unit could increase its value to its members through development of new products and services Products & Services, Basics

  4. Session Schedule TimeActivity (5 mins) Session introduction (30 mins) Overview of available products and services (15 mins) Questions & discussion (5 mins) Overview of breakout session (40 mins) Group breakouts (15 mins) Group report out (10 mins) Wrap up

  5. Product Development Model Customers e.g. Members and prospective members Customer needs Product Development Typically a volunteer-staff partnership Delivery ASME Products & Services

  6. Content & Delivery • Content is predominately developed by ASME volunteer membership • Delivery mechanisms are mostly developed or facilitated by ASME staff • You can create member engagement and maintain technical interest by repackaging content and using multiple delivery methods

  7. What is a Product/Service? • Something offered to a customer • Has a perceived value • Doesn’t necessarily have to be sold for money

  8. ASME product/service types with examples • Codes & Standards • Codes, Standards, Certifications, Training • Publications • Magazines, Books, Journals, e-Library • Membership and Member Benefits • Student, Member, Affiliate, Life, Fellow, Honorary • Insurance, Financial Products, Discounts, ThomasNet product search • Community and Content • Education • Courses, Seminars, Training, Webinars, AMA discounted courses • Events • Conferences, Meetings, Career Fairs, Early Career Forums, Exhibits • Competitions & Opportunities • Contests, Awards, Internships, Fellowships, Volunteer Opportunities • Resources • Networking, Websites, Newsletters, White Papers, Online membership directory

  9. Directions: As we go through the next several slides, please keep these key questions in mind: • What provides value to you, your members, and your community? • What are the needs of your unit? • Ex: Develop the technical competency of nuclear engineers • Which products and services would you offer to meet those needs? • Ex: Technical courses on relevant nuclear topics; networking with nuclear experts

  10. Technical Content & Information • Live training courses and seminars • On Line courses on technical topics, management, college credit and leadership • ASME Journals and Conference Proceedings • ASME Press Books • ASME e-Library (75 interactive books) • Codes & Standards • Technical conferences • Technical, managerial and ethical topics related to licensure (Also the potential to develop and contribute technical content for several of the above products)

  11. Community Building and Networking • Local Section activities and programs • Technical Division/Institute activities and programs • ASME Code committees • Affinity Groups • Conferences • Tours and Social Events • ASME on Peerlink, Facebook, LinkedIn, Twitter

  12. Career Resources & Job Search • Career Center (articles and tips) • Resources for Entrepreneurs • Job Board • Salary Survey • Professional Practice Curriculum • Joint Society Memberships • E-Mentoring (currently being re-vamped)

  13. Volunteering & Giving Back • Leadership positions in your unit and the international ASME • Mentoring students and early career engineers • Mentoring student design teams (pre-university and university levels) • Supporting ASME Student Section activities • Judging student design teams and Old Guard Competitions • Supporting Engineers Week in your local community • engineeringforchange.org

  14. Awards & Recognition • Society awards • Dedicated Service Award • Unit awards • Lecture Award • Fellow

  15. Membership • Included in Membership: • ME Magazine • ASME News • ASME e-Library • Networking: Join Technical Divisions/Institutes/Local Sections/Affinity Groups • Email Alias (yourname@asme.org)

  16. Discounts • Discounts on personal resources/benefits: • ASME journals, conferences, courses, books • Insurance • Bank of America Financial Products • Financial Advice • FedEx shipping • Amer Mgmt Assoc courses, books, seminars

  17. General Resources • ASME.org • ME Magazine • ASME News • Government Relations/Public Policy • Advocacy for the Profession • Capitol Update • Federal Fellows • Environmental Scans • Ethics Center • History Center (ME landmarks)

  18. Specifically for Early Career Engineers • ME Today newsletter • Early Career Technical Seminars • Early Career Forums • ECLIPSE Internship

  19. Specifically for University Students • Competitions • Student Professional Development Conferences • Innovation Showcase • Financial Aid (scholarships, loans, graduate teaching fellowships) • Washington Internship for Students of Engineering (WISE) • Collegiate Council with student members from 12 universities (IPTI sponsored) • Diversity Action Grants • Discounted Membership

  20. K-12 Outreach • Public awareness of the engineering profession • Workshops for educators and engineers • Resources for pre-college teachers and counselors • Financial support for FIRST Robotics competition • Teacher Workshop Guide (for ASME Sections) • Career guidance material • Hands-on curricula • Heroes of Engineering (comics)

  21. Any Questions?

  22. Products & Services, ASME 101 A Trip into the Future!

  23. A TRIP INTO THE FUTURE! The Scene: It’s March 2016. In a cover story in the Wall Street Journal (WSJ) entitled, “Taking Ownership for Change”, ASME is recognized as one of the great success stories of not for profit engineering leadership. It has evolved from a bland, middle of the road engineering society to a recognized market force that delivers member value. 23 Products & Services, Basics

  24. A TRIP INTO THE FUTURE! • The story in WSJ was formed from interviews with key ASME volunteers and staff, marketing data and articles from other publications. • The story recognized your unit’s leadership and change efforts as being the catalyst that changed ASME. The extraordinary success of your unit motivated others and like wildfire ASME transformed . 24 Products & Services, Basics

  25. DISCUSSION QUESTIONS • PART ONE (10 minutes): • What were the strategic priorities that your unit set in 2011? • What were the objectives that your unit set to achieve these priorities? • How did your unit arrive at these priorities and objectives? • What did your unit do to enhance attracting and retaining members? Products & Services, Basics 25

  26. FURTHER DEVELOPMENTS The story mentions that in 2012 ASME’s transformation appeared to be on the verge of failing. 26 Products & Services, Basics

  27. DISCUSSION QUESTIONS • PART TWO (10 minutes): • What happened that threatened ASME’s development? • What were the warning signs and why were they originally missed? Were they seen in your unit? • How was the problem dealt with in your unit? Products & Services, Basics 27

  28. CONCLUSION The story concludes that ASME did achieve its goals of providing superior value not only to its members, but also to other key customers and to mankind as a whole. 28 Products & Services, Basics

  29. DISCUSSION QUESTIONS • PART THREE (10 minutes): • What new products and services did your unit develop to contribute to this transition? • What products and services did ASME’s other units develop? • What resources did you personally need to do this? • What resources did your unit need? • You were interviewed by WSJ for the story. What did you tell them? Products & Services, Basics 29

  30. REPORT OUT • (5 Minute per group, including questions and discussion) • The spokesperson of each team will report on the findings of their individual team. Your report should include: • Your unit’s priorities in 2011. • The Products and Services that your unit developed. • The extraordinary thing that your unit did to inspire others. • The other attendees will have time to ask questions and offer comments. 30 Products & Services, Basics

  31. Wrap Up Join us tomorrow to learn about best practices and processes for developing and implementing new and enhanced products Products and Services, Processes (ASME 101 & ALF) In MIT 8 at 1:00 – 2:30 and again at 2:45 – 4:15 (Includes a knowledge to practice exercise to apply the stage gate process and tools to develop a new product or service for your unit.)

  32. Contact Information Mike Ireland Irelandm@asme.org Rick Marboe marboer2@asme.org

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