CORPORATE LEVEL GENERIC STRATEGIES. Screen graphics created by: Jana F. Kuzmicki , Ph.D. Troy University. “The sure path to oblivion is to stay where you are.”. Bernard Fauber. “Successful business strategy is about actively shaping the game you play, not just playing the game you find.”.
Screen graphics created by:
Jana F. Kuzmicki, Ph.D.
“Successful business strategy is about actively shaping the game you play, not just playing the game you find.”
Adam M. Brandenburger and Barry J. Nalebuff
Companies sometimes use strategic alliances or collaborative partnerships to complement their own strategic initiatives and strengthen their competitiveness. Such cooperative strategies go beyond normal company-to-company dealings but fall short of merger or full joint venture partnership.
Activities, the game you play, not just playing the game you find.”
& Margins of
Strategic PartnersVertical Integration Strategies
Many companies are finding thatde-integrating value chain activities is a more flexible, economic strategic option!
Internally the game you play, not just playing the game you find.”
Distributors or Retailers
Vendors with specialized expertiseOutsourcing Strategies
Outsourcing involves having outsiders perform certain value chain activities rather than performing them internally
Nature of industry and competitive conditions
Most important drivers shaping a firm’s strategic options fall into two categories
Firm’s internal resource strengths and weaknesses
Freshly Emerging Markets
Rapidly Growing Markets
Stagnant or Declining Markets
Mature, Slow-Growth Markets
Landscaping and plant nurseries
Restaurants and fast food
Apparel manufacturing and retailing
Hotels and motels
Health and medical care