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The story of. A little about me. 29 years old From Cardiff, Wales (sunny part of the UK) Worked in 3 High Street Banks in the UK over 6 year period (finance & insurance) Moved to UAE in March 2009 after being made redundant (recession)

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slide2

A little about me

  • 29 years old
  • From Cardiff, Wales (sunny part of the UK)
  • Worked in 3 High Street Banks in the UK over 6 year period (finance & insurance)
  • Moved to UAE in March 2009 after being made redundant (recession)
  • Enjoy all activities that require energy, thought and laughter
slide3

A little about me

  • 29 years old
  • From Cardiff, Wales (sunny part of the UK)
  • Worked in 3 High Street Banks in the UK over 6 year period (finance & insurance)
  • Moved to UAE in March 2009 after being made redundant (recession)
  • Enjoy all activities that require energy, thought and laughter

Terrible at golf!

slide4

So...

What’s the story... honestly?

slide5

March 2009

  • Flew to Dubai after redundancy in UK.
  • Want my own business & success story.
  • Business: Find problem, create solution & package.
  • 12 months market research & studying.
  • Finally found the market segment!!

Discovering the business

slide6

March 2010

  • Had to sell car.
  • Moved out of own apartment into shared.
  • Redundancy money spent.
  • 8 years savings spent.

Discovering myself

slide7

March 2010

  • Had to sell car.
  • Moved out of own apartment into shared.
  • Redundancy money spent.
  • 8 years savings spent.
  • Wedding money spent!

Discovering myself

slide9

The famous

Brick Wall

slide10

What lessons did I learn?

Time / Service: Why do things take so long?

Cost: The cost of setting up before you make a penny.

Marketing: Why, why , what, where, when & how?

People: When people say yes – what do they really mean?

You: The driving force & brain behind the operation.

slide12

Time / Service: why do things take so long to happen?

  • Part of a service / product chain.
  • Favour more lucrative project.
  • Change in rules / regulations / laws – daily!
  • Overall less customer service focused.
  • Tip: If your product / service offering is reliant on YOU receiving something first – be sure to screen your suppliers thoroughly & test them on small projects!
  • YOUR REPUTATION IS AT STAKE!
slide14

Cost

Cost: Tax free doesn’t mean charge free

  • No tax maybe – relatively high charges & fees.
  • Screen price has additional extra’s.
  • High operational costs: License, salaries, insurance, return flights, car hire.
  • Tip: Focus on the money you DO have, not the money your due (owed) – one of the biggest mistakes we made!
  • Always keep a separate reserve or at least 6 months of ‘survival costs’ in your account.
slide16

Marketing: Who, why, what, where, when & how?

  • Who is your audience?
  • Whatis your product?
  • Why is it better? (USP’s, Value Ad)
  • Wheredoes your audience shop?
  • When should you be marketing to get optimum results?
  • How should you be marketing?
  • DO NOT ASSUME THAT THE BEST FORM OF MARKETING IN ANOTHER COUNTRY WILL WORK IN THE UAE.

Tip: Use as much FREE ad space as possible:

Google – free credit on sign up

Dubizzle - free adverts online

PR – free print editorials etc

Speaking Ops - networking

slide18

People: When people say yes, do they really mean yes?

  • People are uncomfortable saying no!
  • People often say what they think you want to hear.
  • Established businesses reluctant to take a chance on you.
  • Due to economy, many companies will agree to all sorts of terms to win business & under delivering. Don’t be that person & don’t fall victim either.
  • Tip: To safe guard yourself, either include time penalties into contracts or simply double the delivery time and plan towards that goal.
slide20

YOU: The invincible Entrepreneur

  • Be nice, be genuine, be seen.
  • Communicate your message effectively.
  • Have 100% belief & passion for success or stop!
  • Ask for help! Although you want to do everything yourself – you are not superman! Ask for help...
    • Mentors
    • Advisory Panel
    • Strategic Partners
slide21

12+ months Research & development

  • 80+ interviews / market surveys
  • AED150,000+ own money
  • 10+ revisions to business offering
  • Intricate findings & solid business plan
  • UNWAVERING DETERMINATION
slide22

Careful planning, goal setting & dedication =

  • August 2010
  • Comprehensive Market research & business plan – investment in 72 hours & partner!
  • Launched UAE-Compare.com website (MK1)
slide23

Careful planning, goal setting & dedication =

  • August 2010
  • Comprehensive Market research & business plan – investment in 72 hours & partner!
  • Launched UAE-Compare.com website (MK1)
  • 2011(discovering business)
  • Nominated for 2 awards.
  • Made our 1st Dirham.
  • Launched UAE-Compare.com website (MK2+3)
slide24

2012 – A great year for UAE-Compare.com

  • Semi finalist on ‘Entrepreneur TV’ show.
  • Won ‘SME Advisor’ award.
  • Investors being paid back.
  • Debt free & profitable.
  • Business with sales ‘PULL’ not push.
  • Team of expert mentors.
  • Hired 1st member of staff (on the books).
  • Rebranded & launched MK5 version of website.
  • Quoted on over AED15m projects.
slide25

2012 – A great year for UAE-Compare.com

  • Semi finalist on ‘Entrepreneur TV’ show.
  • Won ‘SME Advisor’ award.
  • Investors being paid back.
  • Debt free & profitable.
  • Business with sales ‘PULL’ not push.
  • Team of expert mentors.
  • Hired 1st member of staff (on the books).
  • Rebranded & launched MK5 version of website.
  • Quoted on over AED15m projects.
  • SET A DATE! (7 weeks away)
slide26

So what does UAE-Compare.com

look like now?

Let’s take a look…

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