Building a guerrilla marketing plan
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Building a Guerrilla Marketing Plan. Focus on the Customer. Treating customers indifferently or poorly costs the average company from 15% to 30% of gross sales !

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Presentation Transcript

Focus on the customer
Focus on the Customer

  • Treating customers indifferently or poorly costs the average company from 15% to 30% of gross sales!

  • Replacing lost customers is expensive; it costs five times as much to attract a new customer as it does to sell to an existing one!


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