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Find. Create. Increase. TM. We Know What Keeps Sales Leaders Awake At Night. Increasing Revenues63% Sales Effectiveness50% Growing Market 39% Optimizing Lead Gen31% Reducing Sales Cycles18% Growing Channels13% CSO Insights, 2009 Sales Performance Optimization Study.

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Find. Create. Increase. TM

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Find create increase tm

Find. Create. Increase.TM

We know what keeps sales leaders awake at night

We Know What Keeps Sales Leaders Awake At Night.

Find create increase tm

Increasing Revenues63%Sales Effectiveness50%Growing Market 39%Optimizing Lead Gen31%Reducing Sales Cycles18%Growing Channels13%CSO Insights, 2009 Sales Performance Optimization Study

Sales leadership is a tough job

Sales Leadership is a Tough Job.

97 of ceos interviewed planned on increasing revenue this year

97% of CEOs interviewed planned on increasing revenue this year.  

67 of ceos plan on increasing revenue while reducing sales headcount

67% of CEOs plan on increasing revenue while REDUCING sales headcount. 

52 of forecasted opportunities never close

52% of Forecasted Opportunities Never Close.

One third of most sales teams turn over annually

One/Third of Most Sales Teams Turn Over Annually.

Find create increase tm

35% of Leads Come From Marketing65% Are From Somewhere Else“Most companies have a problem maintaining accurate customer contact data and an even greater problem doing so for prospect data.”2009 Lead Generation Optimization report, CSO Insights

Find create increase tm

“In the past, for a $10 million quarter we needed a $30 million pipeline. Today we might need $50 million.” Optimizing Sales Performance 2009, CSO Insights Five New Sales Truths, Rick Cobb, Sales EVP

Sales leadership is tough

Sales Leadership Is Tough.

To succeed sales leaders need three things

To Succeed, Sales Leaders Need Three Things.

1 more qualified leads

#1.More qualified leads.

2 increased win rates

#2. Increased win rates.

3 faster sales cycles

#3.Faster sales cycles.

Sales leaders need three things

Sales Leaders Need Three Things.

That is what 3forward delivers

That is what 3forward delivers.

3forward helps companies find and create leads increase wins and accelerate sales

3forward helps companies find and create leads, increase wins and accelerate sales.

Our offerings are the playbook for successful sales leaders

Our offerings are the Playbookfor successful sales leaders.

We find and create leads

We Find and Create Leads

  • Basic Sales Readiness

  • Lead Generation Plans

  • Target Identification and Tailored Lead Lists

  • Lead Generation Execution

  • Market Entry Strategy

  • Anchor Client Pursuit Strategy and Targeting

We increase wins

We Increase Wins

  • Prospect Profiles and Tracking

  • Competitor Analysis and Tracking

  • Pursuit Support

    • Qualifying

    • Opportunity Development

    • Client Acquisition

We accelerate sales

We Accelerate Sales

  • Sales Strategy Design and Support

  • Market Presence and Relationships

  • Research and Analytics

  • People and Process

3forward founders

3forward Founders

Dan Hudson


30 years executive sales leadership

Built and led national sales teams, created new markets, expanded relationships and developed indirect channels .

Experience in technology, healthcare, IT services, outsourcing, telecommunications, computing hardware and financial services.

Matt Smith

Executive Vice President

25 years sales & marketing management

Led sales teams, opened new markets and channels, developed and implemented marketing strategies, established alliances.

Experience in IT services, outsourcing, pharmaceuticals, banking, transportation and software.

Find create increase tm

“Globalization and the loss of legacy means of competitive advantage are putting the sales force on notice that it must be a strategic difference or else the corporation loses.” Sales Benchmark Index, strategic advisory firm

Are you sales ready

Are You Sales Ready?

We can help

We Can Help.

Sales 2 0 new tools sales leaders blog case studies facebook linkedin

Sales 2.0New ToolsSales Leaders BlogCase StudiesFacebookLinkedIn

Find create increase

Find. Create. Increase.

@ www 3forward com

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