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Find. Create. Increase. TM. We Know What Keeps Sales Leaders Awake At Night. Increasing Revenues63% Sales Effectiveness50% Growing Market 39% Optimizing Lead Gen31% Reducing Sales Cycles18% Growing Channels13% CSO Insights, 2009 Sales Performance Optimization Study.

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Find. Create. Increase. TM

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Find. Create. Increase.TM

We Know What Keeps Sales Leaders Awake At Night.

Increasing Revenues63%Sales Effectiveness50%Growing Market 39%Optimizing Lead Gen31%Reducing Sales Cycles18%Growing Channels13%CSO Insights, 2009 Sales Performance Optimization Study

Sales Leadership is a Tough Job.

97% of CEOs interviewed planned on increasing revenue this year.  

67% of CEOs plan on increasing revenue while REDUCING sales headcount. 

52% of Forecasted Opportunities Never Close.

One/Third of Most Sales Teams Turn Over Annually.

35% of Leads Come From Marketing65% Are From Somewhere Else“Most companies have a problem maintaining accurate customer contact data and an even greater problem doing so for prospect data.”2009 Lead Generation Optimization report, CSO Insights

“In the past, for a $10 million quarter we needed a $30 million pipeline. Today we might need $50 million.” Optimizing Sales Performance 2009, CSO Insights Five New Sales Truths, Rick Cobb, Sales EVP

Sales Leadership Is Tough.

To Succeed, Sales Leaders Need Three Things.

#1.More qualified leads.

#2. Increased win rates.

#3.Faster sales cycles.

Sales Leaders Need Three Things.

That is what 3forward delivers.

3forward helps companies find and create leads, increase wins and accelerate sales.

Our offerings are the Playbookfor successful sales leaders.

We Find and Create Leads

  • Basic Sales Readiness

  • Lead Generation Plans

  • Target Identification and Tailored Lead Lists

  • Lead Generation Execution

  • Market Entry Strategy

  • Anchor Client Pursuit Strategy and Targeting

We Increase Wins

  • Prospect Profiles and Tracking

  • Competitor Analysis and Tracking

  • Pursuit Support

    • Qualifying

    • Opportunity Development

    • Client Acquisition

We Accelerate Sales

  • Sales Strategy Design and Support

  • Market Presence and Relationships

  • Research and Analytics

  • People and Process

3forward Founders

Dan Hudson


30 years executive sales leadership

Built and led national sales teams, created new markets, expanded relationships and developed indirect channels .

Experience in technology, healthcare, IT services, outsourcing, telecommunications, computing hardware and financial services.

Matt Smith

Executive Vice President

25 years sales & marketing management

Led sales teams, opened new markets and channels, developed and implemented marketing strategies, established alliances.

Experience in IT services, outsourcing, pharmaceuticals, banking, transportation and software.

“Globalization and the loss of legacy means of competitive advantage are putting the sales force on notice that it must be a strategic difference or else the corporation loses.” Sales Benchmark Index, strategic advisory firm

Are You Sales Ready?

We Can Help.

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Find. Create. Increase.

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