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Find. Create. Increase. TM. We Know What Keeps Sales Leaders Awake At Night. Increasing Revenues 63% Sales Effectiveness 50% Growing Market 39% Optimizing Lead Gen 31% Reducing Sales Cycles 18% Growing Channels 13% CSO Insights, 2009 Sales Performance Optimization Study.

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Increasing Revenues 63%Sales Effectiveness 50%Growing Market 39%Optimizing Lead Gen 31%Reducing Sales Cycles 18%Growing Channels 13%CSO Insights, 2009 Sales Performance Optimization Study


35% of Leads Come From Marketing65% Are From Somewhere Else“Most companies have a problem maintaining accurate customer contact data and an even greater problem doing so for prospect data.”2009 Lead Generation Optimization report, CSO Insights


“In the past, for a $10 million quarter we needed a $30 million pipeline. Today we might need $50 million.” Optimizing Sales Performance 2009, CSO Insights Five New Sales Truths, Rick Cobb, Sales EVP

we find and create leads
We Find and Create Leads
  • Basic Sales Readiness
  • Lead Generation Plans
  • Target Identification and Tailored Lead Lists
  • Lead Generation Execution
  • Market Entry Strategy
  • Anchor Client Pursuit Strategy and Targeting
we increase wins
We Increase Wins
  • Prospect Profiles and Tracking
  • Competitor Analysis and Tracking
  • Pursuit Support
    • Qualifying
    • Opportunity Development
    • Client Acquisition
we accelerate sales
We Accelerate Sales
  • Sales Strategy Design and Support
  • Market Presence and Relationships
  • Research and Analytics
  • People and Process
3forward founders
3forward Founders

Dan Hudson


30 years executive sales leadership

Built and led national sales teams, created new markets, expanded relationships and developed indirect channels .

Experience in technology, healthcare, IT services, outsourcing, telecommunications, computing hardware and financial services.

Matt Smith

Executive Vice President

25 years sales & marketing management

Led sales teams, opened new markets and channels, developed and implemented marketing strategies, established alliances.

Experience in IT services, outsourcing, pharmaceuticals, banking, transportation and software.


“Globalization and the loss of legacy means of competitive advantage are putting the sales force on notice that it must be a strategic difference or else the corporation loses.” Sales Benchmark Index, strategic advisory firm