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Introduction to Rhetorical Analysis and Other Basic Concepts

Introduction to Rhetorical Analysis and Other Basic Concepts. Week 2:. Goals for Today. Quiz over Reading 2 Introduce the F ollowing C oncepts : Rhetoric Rhetorical Analysis Audience Purpose Rhetorical Choices Visit the Writing Center (UWC). Quiz/Activity 1.

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Introduction to Rhetorical Analysis and Other Basic Concepts

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  1. Introduction toRhetorical Analysisand Other Basic Concepts Week 2:

  2. Goals for Today • Quiz over Reading 2 • Introduce the Following Concepts: • Rhetoric • Rhetorical Analysis • Audience • Purpose • Rhetorical Choices • Visit the Writing Center (UWC)

  3. Quiz/Activity 1 • Reading Quiz on Separate File • Those that will not be taking the quiz will need to step out of the classroom momentarily • Activity 1 delayed until next class because some students are missing their textbooks

  4. Introduction to Rhetorical Analysis Key Terms and Concepts

  5. How does this fit into the course? • The two major assignments in this course are rhetorical analysis essays. • The majority of the assignments you will complete are designed to help you write these essays step by step • The first six Brief Assignments help you write Draft 1.1 • The last three Brief Assignments and the Peer Critiques will help you revise Draft 1.1. The revised version of this essay will be your Draft 1.2

  6. What is a Rhetorical Analysis? • Rhetoric: the study of the effective use of language; the ability to use language effectively; “the art of persuasion” • Rhetorical Analysis: the analysis of an author’s use of rhetoric in terms of how he or she uses language to achieve a certain purpose for a target audience

  7. Audience • While many texts can be of interest to the general public, authors write with specific groups of people in mind • In complex texts, audiences are multi-layered. Usually, there are at least two specific audiences that are being targeted. • Term - “target audience”.

  8. Purpose • There are different types of writing, each geared towards a particular purpose • The texts we will work with have persuasive purposes • The authors have written these texts to persuade their target audience to do something as a result of reading the text • Term – “Author’s Purpose” • You will be discussing the author’s purpose as persuading or convincing NOT informing, explaining, showing, etc.

  9. How does an author persuade his audience? • Rhetorical choices: a use of language that creates a literary effect (but often without regard for literal significance) • Rhetorical choices are strategies used by an author to approach his language • Metaphors, similes, analogy, etc. • A rhetorical analysis centers around how specific rhetorical choices help the author convince the audience to engage in some sort of action.

  10. Common Uses of Rhetoric and Exercises in Rhetorical Analysis Activity 2

  11. Points to consider when analyzing rhetoric • Who is the audience? Is there more than one group in this audience? • What is the author’s purpose for this audience? What does he want to persuade them to do? • Which strategies does he use to persuade his audience? • Are those strategies effective? Does the author end up persuading the audience?

  12. Examples • Chevrolet: http://www.youtube.com/watch?v=asLiTaweuIM • Subaru: http://www.youtube.com/watch?v=G9WpDp6DwQU • Progressive: http://www.youtube.com/watch?v=vM6-12aprf8 • Ted Lasso: http://www.youtube.com/watch?v=Rzn6gH27iIk • MLK: http://www.youtube.com/watch?v=HRIF4_WzU1w • http://www.archives.gov/press/exhibits/dream-speech.pdf

  13. In conclusion… • We will now head to the Writing Center • Attendance will be taken at the UWC • If you have not completed Reading 2 or the Participation Assignment, do so as soon as possible. • You will need to visit me during office hours to make up work. • Instructions for Reading 3 and next week’s participation assignment will be posted in the class blog tonight

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