Management 11e John Schermerhorn. Chapter 4 Environment, Sustainability and Innovation. Planning Ahead — Chapter 4 Study Questions. What is the external environment of organizations? What are key issues in organization-environment relationships?
Environment, Sustainability and Innovation
The general or macroenvironment — all of the background conditions in the external environment of the organization including:
The specific (task) environment - actual organizations, groups, and persons with whom an organization interacts and conducts business
Three P’s of organizational performance
Reverse innovation – innovation can come from any level in the organization or location
External environment and market sensitivity
Example of commercializinginnovation process