Intercultural sensitivity – critical factor of the process to adapt to the global knowledge societ...
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Intercultural sensitivity – critical factor of the process to adapt to the global knowledge society. Project : “ Educational portal for interactive foreign languages learning, and for a better insertion in a multicultural environment”. Dimitrie Cantemir Christian University

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Intercultural sensitivity – critical factor of the process to adapt to the global knowledge society

Project :

“Educational portal for interactive foreign languageslearning, and for a better insertion in a multicultural environment”

Dimitrie Cantemir Christian University

Project Responsible:MihaelaMureşan




Pilot Research

Interculturalism in the global knowledge economy

Specific needs for the social insertion in a multicultural environment

Intercultural communication skills



  • Global economy

  • new enlarged interactions

  • virtual environment

  • intercultural dialogue

  • global market

  • increased mobility

  • transnational companies

  • virtual markets

  • Knowledge economy

  • knowledge products & services

  • new skills & abilities

  • enlarged partnership

  • efficient communication

  • skilled workforce

  • almost continuous learning

  • increased accessibility to information and learning


2. Specific needs for the social insertion in a multicultural environment

  • Conscience of one’s identity

  • Perception over the differences between one’s own culture and the culture of different ethnic groups

  • Perception of the behavior of other people in a multicultural context

  • Degree of relevance of knowing a foreign language and the specific cultural context of the community speaking natively that particular language

  • Efficiency of communication means in a foreign language

  • Importance of knowing specific behavioral elements

  • Importance of knowing and understanding cultural values


  • Main cultural elements in a multinational company

  • Specific behavioral norms and elements based on certain cultural values that could generate different interpretations in different contexts.

  • Main differences and means of intercultural approach which could allow the establishing of a cooperation climate based on mutual trust

  • Importance of acknowledging specific cultural organizational elements of a certain ethnic group and of the specific oral/written communication means of a certain cultural context

  • Main skills which allow a proper adaptation to another cultural context

  • Main necessary elements for the acquisition of a foreign language for an activity in a multicultural environment

  • Interpretations, comparisons in order to help a rightful positioning of one’s own cultural identity in another cultural context, as well as identifying differences related to organizational culture.


Main Hypothesis

  • (1) - 100% of the respondents interact directly or indirectly (through TV, internet, radio) with multicultural elements;

    (2) - The intercultural sensitivity represents a crucial issue for the communication in a multicultural environment;

    (3) - The foreign languages knowledge facilitate the intercultural dialogue

    (4) - The majority of the people have a favorable image about an activity in a multicultural environment;



  • - Authentic experience in a multicultural environment

    - Age and professional profile



153 subjects representing a heterogeneous sample concerning the profession, age, ocupation or socio-professional profile

Identification of 2 lots

lot A – people that are integrated in a multicultural environment (52.9%)

lot B – people that are not involved directly in a multicultural environment(47.1%)


Level of education




Importance of foreign language knowledge


Intercultural sensitivity


Importance of foreign language knowledge, cultural elements and specific behavior


Capacity to understand other cultural environment


Main elements useful in a multicultural environment


Main elements useful in an online training course for foreign language learning



Accentuated intercultural sensitivity, 90.19% being preoccupied to establish an intercultural dialogue not being disturbed by different behavioral types and trying to understand those who belong to another culture (2)

More than 96% consider that the foreign language Knowledge is crucial for the intercultural dialogue (3)

Knowledge of a foreign language and the cultural context proper to the specific community is useful for over 90% of the respondents (4)



The people interacting with a multicultural working environment appreciate the qualitative elements of the intercultural dialogue

The design of the educational model for foreign language training articulates the intercultural dimension with the specific knowledge transfer


Thank you for your attention!

Prof. Mihaela Muresan


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