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Ingrid Nappi-Choulet , Professor ESSEC Business School , Paris-France

Corporate Real Estate Management: A Survey of the Largest French Companies Regarding their Head Office Management Strategies. Ingrid Nappi-Choulet , Professor ESSEC Business School , Paris-France Delphine Dubart , ESSEC Business School , Paris-France. 1. Methodology 2. Results.

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Ingrid Nappi-Choulet , Professor ESSEC Business School , Paris-France

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  1. Corporate Real Estate Management: A Survey of the Largest French Companies Regarding their Head Office Management Strategies Ingrid Nappi-Choulet, ProfessorESSEC Business School, Paris-France Delphine Dubart, ESSEC Business School, Paris-France

  2. 1. Methodology • 2. Results

  3. 1. Data Collection • Survey on Corporate Real Estate Management in France • Distributed in October 2012 • Members of the French Real Estate Directors Association (ADI) • 48 questions on 4 topics: • Corporate real estate management (CREM) • Head office • Key performance indicators monitoring • Workplace management • Response rate : 48% (74 respondents) • Data Enrichmentwith the database SIRENE from INSEE (French national institute of statistics and economic studies) • Economic information: • Companies : Number of employees, Sector … • Head offices : Number of employees, Localization …

  4. Data Analysis - Methodology • Descriptive statistics • Companies • Corporate real estate management • Workplace management • Head offices • Confirmatoryanalysis • Hypothesis • Impact of Stock Exchange Listing • Impact of Sector • Impact of Size of the company • Methodology : • Chi-squared test (Independance of 2 categorical variables) • Mann-Withney test (Comparison of values of a continuous variable between two subgroups) • Linearregression (Link between 2 continuous variables)

  5. Hypothesis of Stock Exchange Listing • H2a: Corporate Real Estate Management is statistically different between listed and non-listed companies. • H2b: To think about Workplace Management is statistically different between listed and non-listed companies. • H2c: The management of the head office is statistically different between listed and non-listed companies.

  6. Hypothesis of the size • H1a: Corporate Real Estate Management is statistically different according to the size of companies • H1b: To think about Workplace Management is statistically different according to the size of companies. • H1c: The management of the head office is statistically different according to the size of the companies

  7. Hypothesis of the sector • H3a: Corporate Real Estate Management is statistically different according to the sector. • H3b: To think about Workplace Management is statistically different according to the sector. • H3c: The management of the head office is statistically different according to the sector.

  8. Description of the 74 companies

  9. Description of Corporate Real Estate Management

  10. Workplace Management

  11. Head office

  12. Impact of Stock exchange listing • Listedcompanies : • Consider more often the corporate real estate management as a strategic function • Have more often a workplace management reflection • Are more often tenant of theirhead office • Have more often a certified building as head office • Are more sensitive to occupy a smart building

  13. Impact of the sector Companies of the industrialsector have more often set up a dedicated function to the workplace management

  14. Impact of the size of the company (nb of employees) • Largestcompanies : • Have a biggestCorporate Real Estate Management • Have more often a workplace management reflection • Have more often a certified building as head office • Are more sensitive to occupy a smart building

  15. Thankyou nappi@essec.edu Twitter: inappichoulet

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