MICROSOFT Go-To-Market SERVICES MINI-Case Study. About Barracuda
Barracuda provides cloud-connected security and storage solutions that simplify IT. These powerful, easy-to-use, and affordable solutions are trusted by more than 150,000 organizations worldwide and are delivered in appliance, virtual appliance, cloud, and hybrid deployments. For more information, visit www.barracuda.com.
Barracuda Reels In Deals via Microsoft Partnership
“Microsoft’s marketing and evangelism has helped us pivot toward enterprise customers that augment our already successful volume business, and together we have built a substantial pipeline of deals worldwide." – Oliver Wai, Senior Product Marketing Manager, Barracuda
In February 2013, Barracuda released its award-winning Web Application Firewall on Windows Azure. Together with Microsoft GTM Services, Barracuda built a successful go-to-market campaign to provide Web Application Firewall functionality for customers deploying applications on Windows Azure. Microsoft helped develop and launch Barracuda’s WAFonAzure landing page as well as helped organize a speaking session at the Microsoft Worldwide Partner Conference, resulting in a spike of awareness and large pipeline of opportunities.
Building upon the success, Microsoft supported Barracuda at ITSA 2013 in October with a co-branded announcement on the expansion of Barracuda’s Windows Azure solutions to include its NG Firewall and Load Balancer ADC. This campaign led to favorable media coverage in outlets such as Security Week, Channel Pro, and Network World’s “product of the week” column, as well as positive coverage from the industry analyst community, including Gartner, IDC, and Forrester, ultimately resulting in additional market momentum and enterprise opportunities.
About GTM Services
Microsoft Go-To-Market (GTM) Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at www.MicrosoftGoToMarket.com.
To discover other ways a partnership with Microsoft could help your business, read more GTM Mini Case Studies.