The United Kingdom

1. The United Kingdom Presented by Andre Lichtenstein and Dan Culbertson

2. Earth • England is in the Atlantic Ocean, northwest of France. • It is full of rugged hills and low mountains in the west and north, with some rolling hills and plains in the eastern and southeastern regions.

3. The United Kingdom is a country slightly smaller than Oregon, but vastly powerful. It covers 244,820 square kilometers, and shares only a short border with the Republic of Ireland. The United Kingdom of Great Britain and Northern Ireland is the official name of the country comprised of England, Scotland, Wales, and one area of Northern Ireland. Earth

4. History of the English Language With all the invasions and foreign influences the English language, like its culture, has changed greatly through the years

5. C. 8,500 BC Following the end of the ice age the climate grows much warmer. Forests spread across England. Also sea level rises and England is cut off from Europe. C. 650 BC Iron tools and weapons are introduced by a people called the Celts 367 AD 'The Great Barbarian Raid'. A combined force of Irish, Scots and Picts attack Roman Britain from the North (Scotland) History Timeline

6. C. 450 AD Invasions by Angles, Saxons and Jutes begin 597 AD St Augustine arrives in Kent and begins to convert the Saxons 1138 AD The English defeat the Scots at the battle of the Standard 1215 AD King John seals Magna Carta (People have rights) 1534 AD Henry VIII makes himself head of the Church of England History Timeline

7. History Timeline • 1607 Jamestown, the first successful British colony in North America, is founded • 1611 The King James Bible is published • 1689 The Bill of Rights is passed • 1707 The Act of Union joins England and Scotland • 1801 Another Act of Union joins Ireland to England and Scotland • 1939-1945 WWII (Second World War)

8. Culture Wales is a principality of England, and thus is not represented on the flag of the United Kingdom. However, it retains its own flag from the first century AD when the Romans were still in residence.

9. Culture • The British peoples are fiercely loyal to their principalities. Scots are Scottish first and British second. • English is the primary language, but each principality has its own dialect. • The people of the United Kingdom (UK) are unique, in that they absorbed much of the Roman Empire’s ways and added a local flair. • The vast majority of American culture is based on the WASP tendencies of England – White, Anglo-Saxon Protestants, so often Americans feel less culture shock in the UK even than in other English-speaking countries.

10. Culture • Much of the legal system was extremely advanced for its time, and modern Western legal ways were born from the early Romano-British systems. • The British have a strong sense of justice, even when the law is not on their side (see Robin Hood). • Most of the UK is white, divided between English, Welsh, Scottish, and Northern Irish, and Christian, either Roman Catholic, Anglican (Church of England), or Presbyterian. • Druids worshipped the earth and nature, with outdoor religious ceremonies.

11. Culture • The father is the head of the household in British families. The family surname is taken from the paternal line. • Local superstitions and myths are everywhere, including the tale of King Arthur, aka the Bear, Merlin, elves and dragons.

12. Culture • The UK is known for producing wool and fishing, as there is a higher proportion of coastline than most other countries. • Cereal grains make up much of the farm crops, with potatoes being a relatively newer crop. • Imperial Britain covered one quarter of the Earth’s surface at its height. “The sun never sets on Britain.”

13. Values • Citizens of the United Kingdom have a strong historical basis in Christianity. Queens Elizabeth I and Mary, Queen of Scots, battled famously for Protestant and Catholic sects over control of England. • Even as early as Roman times, citizens valued their faith in the fairness of the legal system and human rights. • Because of the need for small settlements to defend themselves against invaders, the family played a tremendously important role in daily life. Clans are a form of extended family in Scotland.

14. Values • Order and status quo are highly valued. Citizens of the UK had to adapt to many changes throughout history and learned not to like drastic changes in general. • Money and fair market value for goods have also been important because the UK is an island, so anything that cannot be produced locally is expensive to import. • Residents of the UK value their individual heritages highly, being not just of the UK, but specifically Welsh or Scottish or English.

15. Status and nobility were traditionally very stable throughout generations. If a person was born to a certain class, only extraordinary circumstances changed his/her status. The British are famous for following a knightly Code of Honor and proper courtly etiquette. Productivity, self-reliance, and a sense of accomplishment for one’s work has been a part of the UK culture since time began. Power has always been a large part of every Briton’s repertoire. Whether it be military power (the British colonies), political power (the lords and ladies), or monetary power (the ability to buy power), the British mastered it all. Values

16. English Military Dress • The English Military Dress dates back to when forces started fighting each other and had to distinguish friend from foe. • Colors were mainly Red with gold trim, and Blue with gold trim. Red is what everyone associates when they think of the English.

17. Form • Traditionally made of wool • Bear fur can be used for trimming or as the lining inside the jacket • Tartan can also be used for trimming or as the main material • Colors • Red for the army • Blue for the navy • Colors distinguish friend from foe (no need for camouflage when lining up to shoot each other)

18. Function • The wool was chosen for warmth and ease of use – sheep are everywhere in the United Kingdom and wool is resistant to dirt • Wool jackets help protect against attacks from weather and injury due to their durability • Members of specific clans can choose various tartans or colors. • Soldiers and especially officers traditionally wore bright colors to distinguish themselves among each other as well as between armies

19. Facilitation • Symbolism can be traced to British pre-history • Appeals to men of British descent • North American culture and fashion has been largely influenced by the British, as many North Americans are of British descent • The image of military power and strength is desired by many men

20. Triangulation • Bring the traditional qualities to the contemporary customer. Many men favor traditional symbols of power, like military-style jackets. • From the buyer’s point of view, the ability to personalize the jacket creates an association between the jacket and its meaning. • Each user feels an emotional attachment to the jacket due to this personalization.

21. Target • Target group –Men 22-60 • Product - Military style jackets with Anglo-Saxon based qualities • Place - On-Line in North America

22. Target • Price = $50 to $300 • Promotion – various ethnic festivals, online, printed ads, promotional offers to jacket stores, designer department stores

23. Taste • Brand Name – PICTGEAR, Dragoon • Product – Military style Jackets with Anglo-Saxon symbolism • Slogan “Jackets fit for kings” • Logo – red flaming dragon

24. Sources • http://www.danshort.com/ie/timeline.htm • http://www.localhistories.org/timeline.html • http://www.enchantedlearning.com/europe/britain/flag.shtml • http://www.enchantedlearning.com/europe/wales/flag/ • http://images.google.com/images?svnum=10&hl=en&gbv=2&q=leagal • http://en.wikipedia.org/wiki/British_Empire • http://en.wikipedia.org/wiki/Druid • http://www.tribwatch.com/coatVereDragon.gif