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Aestheticorp

Aestheticorp. Michael Lee Shushuang (Bubu) Li Lucas Swanson Keyi Yang. Current Translink Site. Problems with the Current Site. Too complex & cluttered Irrelevant information Disorganized (hard to find what you want) Slow/inefficient English only Lacks user profiles/customizability. Goal.

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Aestheticorp

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  1. Aestheticorp Michael LeeShushuang (Bubu) LiLucas Swanson Keyi Yang

  2. Current Translink Site

  3. Problems with the Current Site • Too complex & cluttered • Irrelevant information • Disorganized (hard to find what you want) • Slow/inefficient • English only • Lacks user profiles/customizability

  4. Goal • A quick, intuitive Translink system • Allows the user to easily retrieve search results without frustration • Powerful features allowing advanced trip planning • Minimize number of page loads

  5. Solutions • Simplify layout • Focus on common tasks • Move irrelevant information off the main page • Offer site in multiple languages • Allow users to create profiles

  6. Advanced Features • Reverse Schedules • Intermediate Stops • Save favourite stops, search results, etc. • Customize layout

  7. Our Redesigned Site Main Page

  8. Our Redesigned Site Next Bus

  9. Our Redesigned Site Bus Schedule

  10. Our Redesigned Site Bus Schedule Step 2

  11. Our Redesigned Site Bus Schedule Results

  12. Our Redesigned Site Trip Planner

  13. Our Redesigned Site Trip Planner Results

  14. Evaluation Plan • 4 Tasks: • Obtain a bus schedule • Obtain the same schedule in the opposite direction • Obtain a trip plan with an intermediate stop • Create a user account

  15. Evaluation Plan • Group 1 • Tasks 1 to 3 with the current Translink website • Tasks 1 to 3 with our redesigned website • Task 4 with our redesigned website • Group 2 • Tasks 1 to 3 with our redesigned website • Task 4 with our redesigned website • Tasks 1 to 3 with the current Translink website

  16. Participants • 10 participants • Mostly male (8 male, 2 female) • Mostly between 20 and 30 years old • One participant was over 45 years old • Education: from high school to university

  17. Results - Difficulty

  18. Results - Mean Difficulty

  19. Results - Satisfaction

  20. Results - Mean Satisfaction

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