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Building Brand Equity on Vine and Instagram Video. Rob McCarty, PopShorts @rmccarty100 #MAGICLV. The largest network of top Vine influencers. 30MM+ Followers. 1 ) The Biggest Misconception. The Biggest Misconception: Vine is DEAD. 1 ) The Biggest Misconception. June 4 th :

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Building brand equity on vine and instagram video

Building Brand Equityon Vine and Instagram Video

Rob McCarty, PopShorts

@rmccarty100

#MAGICLV


Building brand equity on vine and instagram video

The largest network of top Vine influencers

30MM+ Followers


Building brand equity on vine and instagram video

1) The Biggest Misconception

The Biggest Misconception:

Vine is DEAD


Building brand equity on vine and instagram video

1) The Biggest Misconception

June 4th:

13 million Vine users

June 20th:

Instagram video released

August 20th:

40 million Vine users

3x Growth!


Building brand equity on vine and instagram video

1) The Biggest Misconception


Building brand equity on vine and instagram video

1) The Biggest Misconception


Building brand equity on vine and instagram video

1) The Biggest Misconception


Building brand equity on vine and instagram video

2) Instagram vs Vine


Building brand equity on vine and instagram video

2) Instagram vs Vine


Building brand equity on vine and instagram video

2) Instagram vs Vine


Building brand equity on vine and instagram video

2) Instagram vs Vine

22nd September, 2013


Building brand equity on vine and instagram video

2) Instagram vs Vine

23rd October, 2013


Building brand equity on vine and instagram video

2) Instagram vs Vine

Engagement on Instagram

Photos:

37 interactions / thousand followers

Videos:

24 interactions / thousand followers 1

Source: 1) http://blog.bufferapp.com/instagram-stats-instagram-tips


Building brand equity on vine and instagram video

2) Instagram vs Vine

Vine Engagement Analysis

Source of our data:

• 10 of our Vine influencers (selected randomly)

• 117 most recent videos (all videos made in past 30 days)

Average interactions per 1,000 Followers:

Vine follower interaction rating: 14.9%


Building brand equity on vine and instagram video

2) Instagram vs Vine


Building brand equity on vine and instagram video

3) Going Viral with Vine

Going Viral with Vine


Building brand equity on vine and instagram video

3) Going Viral with Vine

vs

90,252 engagements 87,365 engagements


Building brand equity on vine and instagram video

3) Going Viral with Vine


Building brand equity on vine and instagram video

4) Getting Your First 1000 Followers


Building brand equity on vine and instagram video

4) Getting Your First 1000 Followers

  • Leverage your other social media properties

  • Create good, shareable content

    • Relatable (Alx James)

    • Funny (Anthony Troli, Logan Paul, Comedian Chris)

    • Interesting / Useful (KaplanGMATPrep)

    • How-tos(GE’s #6secondscience campaign)

    • Catchy Jingles (Nicholas Megalis)

    • Mash-ups (Epic Clips, PIXAR VINES, Fail Vine)

    • Creative / Stop Motion (Jethro Ames)

  • Give them a reason to follow you

    • Run contests

    • Create a series (Pt. 1, Pt. 2…)

    • Don’t post crap videos

  • Seed your videos


Building brand equity on vine and instagram video

5) Think Outside of The Vine

Think Outside of The Vine


Building brand equity on vine and instagram video

5) Think Outside of The Vine


Building brand equity on vine and instagram video

5) Think Outside of The Vine


Building brand equity on vine and instagram video

5) Think Outside of The Vine

Don’t forget to post your Vines to Instagram!!!

It’s OK they aren’t 15 seconds long!


Building brand equity on vine and instagram video

5) Think Outside of The Vine

Doritos’ Twitter campaign using Vine

Benchmark engagement rate: 11-15 percent

Actual engagement rate: 22.7 percent

Benchmark impressions: 9.5 million

Actual impressions: 27.3 million

“We wanted to try something cutting edge, something that can be instantly engaging and we thought that this platform was great. By using a promoted trend in Twitter it also allowed us to get mass awareness and we thought it was the perfect platform to leverage the Mariachi Doritos.” – Taylor Jenkins, Brand Manager at Doritos UK


Building brand equity on vine and instagram video

6) The Future of Short Video

The Future of Short Video


Building brand equity on vine and instagram video

6) The Future of Short Video

U.S. smartphone market: 70 percent of teens (aged 13-17) and 79 percent of young adults (aged 18-24) now own smartphones.

Source:

http://www.nielsen.com/us/en/newswire/2013/ring-the-bells-more-smartphones-in-students-hands-ahead-of-back.html


Building brand equity on vine and instagram video

6) The Future of Short Video


Building brand equity on vine and instagram video

6) The Future of Short Video

  • Mobile video will increase 16-fold between 2012 and 2017

  • Two-thirds of the world's mobile data traffic will be video by 2017

Source:

http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html


Building brand equity on vine and instagram video

Contact:

Rob McCarty

Email: [email protected]

Twitter: @rmccarty100

#MAGICLV


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