Global Business. Chapter 25. Introduction to globalisation http ://www.youtube.com/watch?v=wGULEb3rYeg. What is a Transnational Company. This is a company with a head office in one country and branches or factories in others. An example would include Dell or ALDI.
Introduction to globalisation
This is a company with a head office in one country and branches or factories in others.
An example would include Dell or ALDI
These are businesses that operate all over the world and treat it as if it were a single country. They make their products in cheap labour countries, borrow from the cheapest banks etc.
Examples include Coca-Cola or Toyota
Recap on what is globalisation
Home is the only market
Home country is the main market but some goods exported
Produce & sell in numerous countries, decisions made on a country by country basis
The world is the market, decisions on finance, marketing, HRM are made on a global basis.
Global Marketing e.g. McDonalds
The price may vary around the world due to the following factors:
World recession due to a fall in world trade
Lack of loyalty e.g. Dell left in 2009
Repatriation of profits to home country
Competition to existing Irish businesses
Power and influence is used over the governement