Cherilyn Barbone John Canlas Li Li Jessica Lovenduski Brett Walsh

1. Dell Podcast Cherilyn Barbone John Canlas Li Li Jessica Lovenduski Brett Walsh

2. Overview • Goal of podcast • Target audience • Fulfilling needs • Topics • Feedback options • Communication strategy • Podcast audio

3. Who is the target audience? • Listeners who need who have similar needs • Laptop users looking to switch to a net book • People who are looking for a cheaper alternative to laptops or desktop computers

4. What needs are being fulfilled for the listening audience? • Information • Awareness • Purchasing suggestions • A feel for the company • Comfort about calling to ask questions • Telling them no matter what you need, we can help you

5. Discussion Topics The Dell salesman recommends Inspiron Mini 9 & Inspiron Mini 12 based on: • Price • Technical Specifications • Design • Warranty and Service

6. How can this podcast be effective? • Connect with an “On-Demand” group • Represent different customers’ needs • Appropriate recommendation and detailed explanation by the salesman • Send powerful message • Capture audience’ attention fast

7. Effective…(continued) 6. More benefits of podcast marketing • Free • Easy to publish • Portable and can be played any time • Appeal to a huge audience • Create a viral marketing phenomenon

8. Communication Strategy • Want to reach a few target audiences: • Cost conscience consumer • Small business owner • Large multinational business • Tech savvy consumer • Need to cater to each individual’s needs • Treat each customer as an individual • Stress important components for each of the target markets, and answer all questions honestly

9. Communication Strategy • Talk about low cost, especially for cost conscience consumers • A notebook can do everything a laptop can do at a great price, so for a small startup business, it is ideal • Stress memory capacity and weight for multinational business • Excellent for the tech savvy consumer on the go, but wanting to stay in touch with the world via blogs, social network sites, etc.

10. Methods of Delivery • Twitter • https://twitter.com/dellnetbook • Blog • http://dellnetbook.blogspot.com/

11. Cost Conscience Consumer • Individual is calling into Dell looking to purchase a gift for her sister who is going away to college. • Price Sensitive • Wants the gift to be well received • Sister is mobile and constanly on the Internet • Websurfing • Social Networking • Dell Recommends the Inspiron 9 Netbook • Price Point Met $199 • 100% Mobile and State of the Art

12. Small Business • Business Owner who is just starting out and looking to provide sales staff with a portable computer • Price Sensitive • Mobility around the world is key • Most business is conducted through the Internet • Customer Support and Trouble Shooting • Dell Recommends the Inspiron 9 Netbook • Price Point Met $199 • 100% Mobile and Dell’s 24/7 Consumer Support

13. Large Multinational Business • CEO has decided to update the entire company’s technology platform. • Mobility • Reliability • Performance • Speed • Memory • Dell Recommends the Inspiron 12 Netbook • Top of the Line Product • Upgrades the company’s current hardware.

14. Tech Savvy Consumer • Individual is calling into Dell looking to purchase a notebook to assist with his Internet sites. • Needs to be connected at all times • Speed and Performance are essential • Uses all functions of the Internet • Maintains his own website • Social Networking • Blogging • Dell Recommends the Inspiron 12 Netbook • Price Point Met $499 • Battery Life, Speed and Warranty are key takeaways

15. Podcast

16. Thank you • Any Questions or Comments?