Leverus annual internet survey for associations and non profit organizations
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Leverus Annual Internet Survey for Associations and Non-profit Organizations:. The state of the Internet 2004. Goals of Session. Trends in Internet Usage Focus on Communications where Appropriate Compare your Internet Usage with Others. Communications and the Web.

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Leverus annual internet survey for associations and non profit organizations

Leverus Annual Internet Survey for Associations and Non-profit Organizations:

The state of the Internet 2004


Goals of session

Goals of Session

  • Trends in Internet Usage

  • Focus on Communications where Appropriate

  • Compare your Internet Usage with Others


Communications and the web

Communications and the Web

  • Web is pervasive to Association Sector

  • Communications goals vary from organization to organization - Audience varies - Members, General Public, Government Relations, etc.

  • Communications managers often have responsibility for the entire website


What the survey covers

What the survey covers

  • Demographic Profile of Respondents

  • Website Planning

  • Website Maintenance

  • Website Budgeting

  • Web Design and Site Architecture

  • Website Usage (Organization Objectives & Services)

  • Website Communications

  • Source of Revenue

  • Website Hosting

  • NPO Internal Technology Usage


Who was surveyed

Who was Surveyed?

  • More than 2000 Not-for-Profit Organizations directly invited to participate by e-mail

  • Notification Placed in Newsletters of Related Groups – e.g. Canadian Fundraiser eNews, Charity Village, ePhilanthropy, CSAE


Respondent profile

Respondent Profile

  • 163 Respondents

  • Majority from Ontario (About 50%)

  • 22% of Respondents from U.S.

  • 3% from other countries


Respondents type of organization

Respondents: Type of Organization


Respondents staff size

Respondents: Staff Size


Number of years had a website

Number of Years Had a Website


Of members with internet access

% of Members with Internet Access


Website strategic planning

Website/Strategic Planning

  • NPO’s are strategically planning their websites

  • Plans are often prepared in-house

  • Follow-up evaluation of websites is limited but improving

  • Web traffic could be higher


Internet strategy as part of overall strategic planning

Internet Strategy as part of overall strategic planning?


If strategy who develops

If strategy, who develops?


Integration of web strategy and communications strategy

Integration of Web Strategy and Communications Strategy

  • Inextricably linked

  • Web is a tool to be used with Communications Strategy

  • Communications Strategy is only one part of a broader Web Strategy


How often review web traffic

How often review web traffic?


Visitors per month

Visitors per month


Website maintenance

Website Maintenance

  • Content upload policies are limited

  • Organizations are taking ownership of posting their content

  • Many organizations have some in-house html capacity

  • Self-admin capabilities are growing


How decide whether info is posted to the web

How decide whether info is posted to the web?


Who posts new content

Who posts new content?


How is content posted

How is content posted?*

*Note: More than one method may be used.


Self administration tools

Self-Administration Tools

  • Empower associations to control their own content

  • Allow for quick updating and editing

  • Negate web programming knowledge


Newsletter user side

Newsletter: User Side


Newsletter administrator

Newsletter: Administrator


Has your organization s staff received any web related training

Has your organization’s staff received any web-related training?


If yes what type of training

If yes, what type of training?


How many hours per month are devoted to supporting and maintaining your organization s website

How many hours per month are devoted to supporting and maintaining your organization’s website?


Website budgeting

Website Budgeting

  • Majority of organizations have a specific budget allocation for Web

  • Web budget remains relatively low for many organizations


Do you allocate on an annual basis a specific budget amount for the internet

Do you allocate, on an annual basis, a specific budget amount for the Internet?


What percentage of your total budget is spent on internet related costs

What percentage of your total budget is spent on Internet related costs?


Leverus annual internet survey for associations and non profit organizations

In total, what amount per year does your organization collectively spend on web hosting, external web support, Internal web staff and related Internet costs?


Web design and site architecture

Web Design and Site Architecture

  • Almost as many respondents unsatisfied with current web design as satisfied

  • Many organizations feel their websites are easy to navigate

  • Most organizations plan on re-designing their websites


How satisfied are you with your website s current design

How satisfied are you with your website’s current design?


In your opinion is your website easy to navigate

In your opinion, is your website easy to navigate


In the past two years has your organization re designed its website

In the past two years has your organization re-designed its website?


Has your organization ever re designed its website

Has your organization ever re-designed its website?


In the next year do you expect your organization will re design the website

In the next year do you expect your organization will re-design the website?


In the next three years do you expect your organization will re design the website

In the next three years do you expect your organization will re-design the website?


The home page

The Home Page

  • Most valuable “Real Estate”

  • Projects a feel and image to a visitor

  • Navigation

  • Dynamic Features

  • First Introduction to Organization


Sample home page 1

Sample Home Page 1


Sample home page 2

Sample Home Page 2


Website usage organization objectives and services

Website Usage (Organization Objectives and Services)

  • Consensus that websites are important for achieving organization objectives

  • Mixed view of effectiveness in contributing to achieving overall objectives

  • Websites are primarily used to deliver services

  • Most organizations plan on adding new interactive services to their website


Leverus annual internet survey for associations and non profit organizations

Please rate how important you feel your website is for contributing to the success of achieving overall organizational objectives.


Leverus annual internet survey for associations and non profit organizations

Please rate how effectively you feel your website contributes to the success of your organization in meeting its overall objectives.


Leverus annual internet survey for associations and non profit organizations

Please indicate how important (if applicable) the use of the web is for achieving the objectives that relate to your organization.


Which of the following typical association or not for profit services are conducted on line

Which of the following “typical” Association or Not-for-profit services are conducted on-line?


Website is used for

Website is Used For?


Which of the following interactive features does your organization use on its website

Which of the following interactive features does your organization use on its website?


Does your organization plan to add any interactive web services to your website in the next year

Does your organization plan to add any interactive web services to your website in the next year?


Leverus annual internet survey for associations and non profit organizations

Does your organization plan to add any interactive web services to your website in the next three years?


Are your organization s website and database capabilities integrated

Are your organization’s website and database capabilities integrated?


Website communications

Website Communications

  • NPO’s are migrating more communications to the web

  • Most communications produced by Associations are available on the web

  • Lack of resources remains largest barrier to communications on the web


How is information disseminated by your organization

How is information disseminated by your organization?

2002

2003


Print media vs web media

Portable

Tactile

Appeals to a particular Audience

Printing can be expensive

Mailing and labelling costs

Involves substantive preparation time

Must be viewed on a computer or PDA

May not print well

Some prefer to not have to read paper

Relatively inexpensive

Interactive

Multi-media

Can disseminate quickly

Print Media vs. Web Media


Leverus annual internet survey for associations and non profit organizations

What communication tools does the association produce and distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Sample html newsletter

Sample: HTML Newsletter


Perceived barriers to communication on the internet

Perceived barriers to communication on the Internet


Web as source of revenue

Web as Source of Revenue

  • Most feel that web advertising will remain steady or grow


Web advertising

Web Advertising?


Type of web advertising

Type of Web Advertising


Future of online advertising next two years

Future of Online Advertising (next two years)


Website hosting

Website Hosting

  • Microsoft products are most popular platforms for hosting

  • Most NPO websites reside with an Internet Service Provider (ISP)

  • Hosting costs are highly variable


On what platform is your website hosted

On what platform is your website hosted?


Who hosts your website

Who hosts your website?


Monthly hosting fees

Monthly Hosting Fees

  • 25% of respondents pay $15 or less

  • 50% pay $50 or less

  • 25% pay $200 or more

  • 10% pay $500 or more


Internal technology usage

Internal Technology Usage

  • MS Access is most popular database used

  • High speed connection to Internet is common

  • Internet Explorer is most often used web browser


Current connection to the internet

Current connection to the Internet


Web browsers

Web Browsers


Databases

Databases


Overall emerging trends

Overall Emerging Trends

  • In-house management of websites

  • Website are becoming a primary tool for communications

  • Interactive technologies that create a more dynamic feel to website are being adopted

  • Recognition of need for good design and navigation


Concluding comments

Concluding Comments

  • NPO’s identify their websites as important

  • If you build it - will people come… and keep coming – (low traffic, lack of constant evaluation)

  • Technology is being adopted by many organizations…but slowly (budget and staff constraints, limited in-house knowledge of how technology can aid organization effectiveness)

  • Resource restrictions limit the capability of NPO’s to fully exploit the opportunities of the Internet

  • Web is identified as a critical tool by most organizations, yet few have a strategic process for managing content on the website


Questions for consideration

Questions for Consideration?

  • Have I identified my web audience?

  • When was the last time you evaluated your web traffic…and acted on the results?

  • Who prepared the strategic plan? Do you need some outside help?

  • What are your policies regarding content on the web? Does everyone know what to upload? When? Who has approval rights?

  • Do you have an established budget for the web?

  • How does your budget for the web compare with the budget for other communication and services vehicles?

  • Why do people visit your site – Content? Services?

  • Are your hosting fees market competitive?

  • How effectively do you think your website contributes to your organization’s success?

  • What services are you running on the web? Off the web? Can they be migrated to the web (in some capacity?)


Leverus inc

Leverus Inc.

  • Questions regarding session, electronic documents, suggestion for next year’s survey?

  • [email protected]

  • www.leverus.com


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