Leverus annual internet survey for associations and non profit organizations
Download
1 / 72

Leverus Annual Internet Survey for Associations and Non-profit Organizations: - PowerPoint PPT Presentation


  • 106 Views
  • Uploaded on

Leverus Annual Internet Survey for Associations and Non-profit Organizations:. The state of the Internet 2004. Goals of Session. Trends in Internet Usage Focus on Communications where Appropriate Compare your Internet Usage with Others. Communications and the Web.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Leverus Annual Internet Survey for Associations and Non-profit Organizations:' - lars


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Leverus annual internet survey for associations and non profit organizations

Leverus Annual Internet Survey for Associations and Non-profit Organizations:

The state of the Internet 2004


Goals of session
Goals of Session Non-profit Organizations:

  • Trends in Internet Usage

  • Focus on Communications where Appropriate

  • Compare your Internet Usage with Others


Communications and the web
Communications and the Web Non-profit Organizations:

  • Web is pervasive to Association Sector

  • Communications goals vary from organization to organization - Audience varies - Members, General Public, Government Relations, etc.

  • Communications managers often have responsibility for the entire website


What the survey covers
What the survey covers Non-profit Organizations:

  • Demographic Profile of Respondents

  • Website Planning

  • Website Maintenance

  • Website Budgeting

  • Web Design and Site Architecture

  • Website Usage (Organization Objectives & Services)

  • Website Communications

  • Source of Revenue

  • Website Hosting

  • NPO Internal Technology Usage


Who was surveyed
Who was Surveyed? Non-profit Organizations:

  • More than 2000 Not-for-Profit Organizations directly invited to participate by e-mail

  • Notification Placed in Newsletters of Related Groups – e.g. Canadian Fundraiser eNews, Charity Village, ePhilanthropy, CSAE


Respondent profile
Respondent Profile Non-profit Organizations:

  • 163 Respondents

  • Majority from Ontario (About 50%)

  • 22% of Respondents from U.S.

  • 3% from other countries


Respondents type of organization
Respondents: Type of Organization Non-profit Organizations:


Respondents staff size
Respondents: Staff Size Non-profit Organizations:


Number of years had a website
Number of Years Had a Website Non-profit Organizations:


Of members with internet access
% of Members with Internet Access Non-profit Organizations:


Website strategic planning
Website/Strategic Planning Non-profit Organizations:

  • NPO’s are strategically planning their websites

  • Plans are often prepared in-house

  • Follow-up evaluation of websites is limited but improving

  • Web traffic could be higher



If strategy who develops
If strategy, who develops? Non-profit Organizations:


Integration of web strategy and communications strategy
Integration of Web Strategy and Communications Strategy Non-profit Organizations:

  • Inextricably linked

  • Web is a tool to be used with Communications Strategy

  • Communications Strategy is only one part of a broader Web Strategy


How often review web traffic
How often review web traffic? Non-profit Organizations:


Visitors per month
Visitors per month Non-profit Organizations:


Website maintenance
Website Maintenance Non-profit Organizations:

  • Content upload policies are limited

  • Organizations are taking ownership of posting their content

  • Many organizations have some in-house html capacity

  • Self-admin capabilities are growing



Who posts new content
Who posts new content? Non-profit Organizations:


How is content posted
How is content posted?* Non-profit Organizations:

*Note: More than one method may be used.


Self administration tools
Self-Administration Tools Non-profit Organizations:

  • Empower associations to control their own content

  • Allow for quick updating and editing

  • Negate web programming knowledge


Newsletter user side
Newsletter: User Side Non-profit Organizations:


Newsletter administrator
Newsletter: Administrator Non-profit Organizations:




How many hours per month are devoted to supporting and maintaining your organization s website
How many hours per month are devoted to supporting and maintaining your organization’s website?


Website budgeting
Website Budgeting maintaining your organization’s website?

  • Majority of organizations have a specific budget allocation for Web

  • Web budget remains relatively low for many organizations




In total, what amount per year does your organization collectively spend on web hosting, external web support, Internal web staff and related Internet costs?


Web design and site architecture
Web Design and Site Architecture collectively spend on web hosting, external web support, Internal web staff and related Internet costs?

  • Almost as many respondents unsatisfied with current web design as satisfied

  • Many organizations feel their websites are easy to navigate

  • Most organizations plan on re-designing their websites


How satisfied are you with your website s current design
How satisfied are you with your website’s current design? collectively spend on web hosting, external web support, Internal web staff and related Internet costs?


In your opinion is your website easy to navigate
In your opinion, is your website easy to navigate collectively spend on web hosting, external web support, Internal web staff and related Internet costs?






The home page
The Home Page re-design the website?

  • Most valuable “Real Estate”

  • Projects a feel and image to a visitor

  • Navigation

  • Dynamic Features

  • First Introduction to Organization


Sample home page 1
Sample Home Page 1 re-design the website?


Sample home page 2
Sample Home Page 2 re-design the website?


Website usage organization objectives and services
Website Usage re-design the website?(Organization Objectives and Services)

  • Consensus that websites are important for achieving organization objectives

  • Mixed view of effectiveness in contributing to achieving overall objectives

  • Websites are primarily used to deliver services

  • Most organizations plan on adding new interactive services to their website


Please rate how important you feel your website is for contributing to the success of achieving overall organizational objectives.


Please rate how effectively you feel your website contributes to the success of your organization in meeting its overall objectives.


Please indicate how important (if applicable) the use of the web is for achieving the objectives that relate to your organization.


Which of the following typical association or not for profit services are conducted on line
Which of the following “typical” Association or Not-for-profit services are conducted on-line?


Website is used for
Website is Used For? Not-for-profit services are conducted on-line?



Does your organization plan to add any interactive web services to your website in the next year
Does your organization plan to add any interactive web services to your website in the next year?


Does your organization plan to add any interactive web services to your website in the next three years?



Website communications
Website Communications integrated?

  • NPO’s are migrating more communications to the web

  • Most communications produced by Associations are available on the web

  • Lack of resources remains largest barrier to communications on the web



Print media vs web media

Portable integrated?

Tactile

Appeals to a particular Audience

Printing can be expensive

Mailing and labelling costs

Involves substantive preparation time

Must be viewed on a computer or PDA

May not print well

Some prefer to not have to read paper

Relatively inexpensive

Interactive

Multi-media

Can disseminate quickly

Print Media vs. Web Media


What communication tools does the association produce and distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Sample html newsletter
Sample: HTML Newsletter distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Perceived barriers to communication on the internet
Perceived barriers to communication on the Internet distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Web as source of revenue
Web as Source of Revenue distribute to the general public? Please indicate which communications your organization produces and which are on the web.

  • Most feel that web advertising will remain steady or grow


Web advertising
Web Advertising? distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Type of web advertising
Type of Web Advertising distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Future of online advertising next two years
Future of Online Advertising (next two years) distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Website hosting
Website Hosting distribute to the general public? Please indicate which communications your organization produces and which are on the web.

  • Microsoft products are most popular platforms for hosting

  • Most NPO websites reside with an Internet Service Provider (ISP)

  • Hosting costs are highly variable


On what platform is your website hosted
On what platform is your website hosted? distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Who hosts your website
Who hosts your website? distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Monthly hosting fees
Monthly Hosting Fees distribute to the general public? Please indicate which communications your organization produces and which are on the web.

  • 25% of respondents pay $15 or less

  • 50% pay $50 or less

  • 25% pay $200 or more

  • 10% pay $500 or more


Internal technology usage
Internal Technology Usage distribute to the general public? Please indicate which communications your organization produces and which are on the web.

  • MS Access is most popular database used

  • High speed connection to Internet is common

  • Internet Explorer is most often used web browser


Current connection to the internet
Current connection to the Internet distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Web browsers
Web Browsers distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Databases
Databases distribute to the general public? Please indicate which communications your organization produces and which are on the web.


Overall emerging trends
Overall Emerging Trends distribute to the general public? Please indicate which communications your organization produces and which are on the web.

  • In-house management of websites

  • Website are becoming a primary tool for communications

  • Interactive technologies that create a more dynamic feel to website are being adopted

  • Recognition of need for good design and navigation


Concluding comments
Concluding Comments distribute to the general public? Please indicate which communications your organization produces and which are on the web.

  • NPO’s identify their websites as important

  • If you build it - will people come… and keep coming – (low traffic, lack of constant evaluation)

  • Technology is being adopted by many organizations…but slowly (budget and staff constraints, limited in-house knowledge of how technology can aid organization effectiveness)

  • Resource restrictions limit the capability of NPO’s to fully exploit the opportunities of the Internet

  • Web is identified as a critical tool by most organizations, yet few have a strategic process for managing content on the website


Questions for consideration
Questions for Consideration? distribute to the general public? Please indicate which communications your organization produces and which are on the web.

  • Have I identified my web audience?

  • When was the last time you evaluated your web traffic…and acted on the results?

  • Who prepared the strategic plan? Do you need some outside help?

  • What are your policies regarding content on the web? Does everyone know what to upload? When? Who has approval rights?

  • Do you have an established budget for the web?

  • How does your budget for the web compare with the budget for other communication and services vehicles?

  • Why do people visit your site – Content? Services?

  • Are your hosting fees market competitive?

  • How effectively do you think your website contributes to your organization’s success?

  • What services are you running on the web? Off the web? Can they be migrated to the web (in some capacity?)


Leverus inc
Leverus Inc. distribute to the general public? Please indicate which communications your organization produces and which are on the web.

  • Questions regarding session, electronic documents, suggestion for next year’s survey?

  • [email protected]

  • www.leverus.com


ad