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MARKET RESEARCH MARUTI SUZUKI RITZ VS. HYUNDAI i 10

MARKET RESEARCH MARUTI SUZUKI RITZ VS. HYUNDAI i 10. Research work. We for our research work picked up two of the most selling (small car B+ segment) car for our comparison, the two companies and their respective car which we have chosen are Maruti Suzuki Ritz Hyundai i10

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MARKET RESEARCH MARUTI SUZUKI RITZ VS. HYUNDAI i 10

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  1. MARKET RESEARCH MARUTI SUZUKI RITZ VS. HYUNDAI i10 www.pptmart.com

  2. Research work • We for our research work picked up two of the most selling (small car B+ segment) car for our comparison, the two companies and their respective car which we have chosen are • Maruti Suzuki Ritz • Hyundai i10 • In our research we tried to find out which of the two is a better car and which of the two is a better brand as well. www.pptmart.com

  3. Contd…. • Sample size 20 • Our research methodology : Exploratory. • Aim of the research : “To Find Out Which Of The Two Is a Better Car and Better Brand” www.pptmart.com

  4. INTRODUCTION TO MARUTI SUZUKI RITZ • IT IS A SMALL CAR IN B+ SEGMENT FROM MARUTI SUZUKI AND WAS LAUNCHED IN INDIA ON 15TH MAY 2009. • IT IS A SUCCESSFUL IN THE EUROPEAN MARKET IN THE NAME OF SPLASH. • IT IS GOT A 1198 CC ENGINE AND COMES IN BOTH PETROL AND DIESEL VARIANT. • IT COMES WITH A 1.2 LTS PETROL ENGINE AND 1.3 LTS MULTI JET DIESEL ENGINE. www.pptmart.com

  5. CONTD….. • IT COMES IN THE FOLLOWING SPECIFICATIONS • RITZ LXI BS 4 PETROL WITH, 1197 CC. • RITZ VXI BS 4 PETROL WITH, 1197 CC. • RITZ VXI (ABS) BS 4 PETROL WITH, 1197 CC. • RITZ LDI BS 4 DIESEL, WITH 1248 CC. • RITZ ZXI BS 4 PETROL, WITH 1197 CC. • RITZ VDI BS 4 DIESEL, WITH 1248 CC. • RITZ VDI (ABS) BS 4 DIESEL, WITH 1248 CC. www.pptmart.com

  6. CONTD….. IT IS AVAILABLE IN THE FOLLOWING COLORS • Superior white • Silky silver • Bakers chocolate • Glistening grey • Racing green • Fire brick red • Blue blaze • Midnight black www.pptmart.com

  7. INTRODUCTION TO HYUNDAI i10 • i10 is a small car from Hyundai which was launched in the Indian market approx. 2 yrs ago in the year 2008. • It was launched in India to carter to the ever growing B+ car segment in the Indian Market. • It has got1086cc engine and comes in both petrol and diesel variant. • It comes with 1.1 lts engine. www.pptmart.com

  8. Contd….. It comes with the following specification: • Hyundai i10 D-lite • Hyundai i10 Era • Hyundai i10 Magna • Hyundai i10 Magna AT (Automatic Transmission) • Hyundai i10 Sportz • Hyundai i10 Sportz AT (Automatic Transmission) • Hyundai i10 Asta • Hyundai i10 Asta w/Sun Roof • Hyundai i10 Asta AT (Automatic Transmission) www.pptmart.com

  9. Colors Available • Electric Red • Virtual Yellow • Oyster Grey • Stone Black • Crystal White • Deep Ocean Blue • Champagne Gold • Blushing Red • Sleek Silver • Alpine Blue www.pptmart.com

  10. Question wise Analysis www.pptmart.com

  11. Which car would you prefer? Question 1 www.pptmart.com

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  13. Your above preference is because of which of the following reason: Question 2 www.pptmart.com

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  15. Which car do you think has got more value for money: Question 3 www.pptmart.com

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  17. On a scale of 1 to 5, where would you rate Ritz & i10 on the basis of Post Purchase Maintenance (5 being highest)? Question 4 www.pptmart.com

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  19. On a scale of 1 to 5, where would you rate Ritz & i10 on basis of Looks,( 5 being highest)? Question 5 www.pptmart.com

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  21. Please rate your overall satisfaction level with reference to:a) Maruti Suzuki Ritz b) Hyundai i 10 Question 6 www.pptmart.com

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  23. Rate your level of satisfaction, on the following parameters for:a) Maruti Suzuki Ritz b) Hyundai i 10 Question 7 www.pptmart.com

  24. SATISFIED www.pptmart.com

  25. NEITHER SATISFIED NOR DISSASATISFIED www.pptmart.com

  26. DISSATISFIED www.pptmart.com

  27. Question 8 When thinking about the car Maruti Suzuki Ritz Hyundai i10 Do you believe that the word Innovative aptly describes or poorly describes the car? www.pptmart.com

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  29. Which of the following is more user friendly? Question 9 www.pptmart.com

  30. No. of People www.pptmart.com

  31. Would you recommend this car to others?Maruti Suzuki Ritz Hyundai i 10 Question 10 www.pptmart.com

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  33. Conclusion. • Maruti is in a market leadership position because of its • Brand name • Post purchase maintenance • Better service • Better resale price www.pptmart.com

  34. Ritz v/s i10 Ritz over scores i10 on every criteria except for the following: • It doesn’t have the Automatic Transmission which is available with 3 models of i10. www.pptmart.com

  35. Final report: On the basis of our research we can safely say that: • Ritz is a better B+ segment car in the Indian market when we pitch it against i10 • Maruti is a better and most preferred brand of the 4 wheeler B+ segment and controls approx 60% of the market. www.pptmart.com

  36. Thank you www.pptmart.com

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