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The Community Network Game CNG. D7.4.2: Project Presentation. Presentation Overview. Massively Multiplayer Online Games (MMOGs) Need for online collaboration Enhancing in-game experience: User Generated Content (UGC) In-game collaboration CNG’s vision and goals

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the community network game cng

The Community Network GameCNG

D7.4.2: Project Presentation

presentation overview
Presentation Overview
  • Massively Multiplayer Online Games (MMOGs)
  • Need for online collaboration
  • Enhancing in-game experience:
    • User Generated Content (UGC)
    • In-game collaboration
  • CNG’s vision and goals
  • CNG’s innovative technologies:
    • In-game Graphic Insertion Technology (IGIT)
    • Enhanced peer-to-peer delivery of UGC
  • Benefits from CNG
  • Project’s Consortium
need for online collaboration
Need for Online Collaboration
  • Massive Multiplayer Online Games (MMOGs): multiplayer video games capable of supporting hundreds or thousands of players simultaneously:
    • World of Warcraft, Lineage, Lord of the Rings
    • Roma Victor (RedBedlam, UK), Entropia Universe (Mindark, SE),OGame (Gameforge, DE), Age of Conan (Funcom, NO)
    • MMOGs allow:
    • a large number of online players to interact and communicate in virtual environments simultaneously on the internet
    • formulation of active communities among MMOG players
    • exchange of User Generated Content (UGC)
growth of mmog market
Growth of MMOG Market
  • MMOG: successful market growth
    • more than 21 million active subscriptions
    • annual revenue over $3 billion by 2015 (ResearchAndMarkets.com, 2010)

(Source MMOData.net, 2009)

user generated content
User Generated Content
  • User Generated Content (UGC)refers to various types ofmedia content:
    • publicly available
    • produced by end-users
  • Examples of UGC are:
    • graphics, 3D, music, video
    • instant messaging
    • voice and video chat
    • game specific information (e.g. top scores, reviewing, polling)
    • etc...
enhancing in game experience
Enhancing In-Game Experience
  • Network already occupied by MMOG server-client data
  • UGC traffic manipulation as a real challenge
  • CNG to research and develop:
    • Peer-to-peer (P2P) overlay for the distribution of UGC
    • new sophisticated techniques for P2P UGC streaming that are “friendly” to the MMOG client-server traffic
  • In-game Graphic Insertion Technology (IGIT) to allow the addition of new engaging community services
    • without need to change the game code
    • without adding new processing or network loads to the MMOGs’ central servers
what is cng s goal
What is CNG’s Goal?
  • Enhance the capacity of MMOGs to support users in the collaborative development and sharing of UGC
  • Enable MMOGs to encompass new UGC tools and support new business models
  • Exploitation of the proposed IGIT and P2P technologies in the online PC games market
  • Integration with external communities (e.g., Facebook and Twitter)
what is innovative in cng
What is Innovative in CNG?
  • An architecture for sharing UGC via P2P without interrupting the MMOG server-client data flow
  • Use of IGIT on users’ local devices
  • Use of P2P traffic for UGC Video/Graphical application functionality
  • Development of new business models that capitalise on CNGs’ innovative approach
igit overview
IGIT Overview
  • IGIT can replace and insert content in the game:
    • in real time
    • without the need to change the game’s code in client or server
  • IGIT includes:
    • in-game spot identification methods
    • in-game asset replacement and asset insertion
    • in-frame web browser for hosting Web 2.0 applications
igit examples
IGIT Examples
  • [1] The original game resolution was modified to enable an additional frame to hold in-frame objects.
  • [2] MSN messenger window.
  • [3] Web browser.
  • [4] Another web browser window.
  • [5] MMOG chat to enable cooperation among users.
  • [6] In-game 3D UGC.
  • [7] Video chat between casual friends or cooperative players.
enhanced p2p delivery
Enhanced P2P Delivery
  • Overlays for P2P User Generated Streaming Diffusion
  • Organising the diffusion is an NP-hard problem
    • unlikely to obtain optimal solution in reasonable time
    • other approximation schemes exhibit good performance
  • P2P traffic friendly towards MMOG
    • fair sharing of resources in a multi-threaded system
    • use of congestion control mechanisms
    • definition of Areas of Interest
  • Efficient transmission of UGC over a P2P overlay
    • error control methods with incremental redundancy
cng system architecture
CNG System Architecture
  • The generic MMOG architecture is not modified
  • Sandbox is added at the client side
    • responsible for modifying the game environment
  • CNG Server added for the monitoring of the P2P UGC communication
    • act as tracker of the system
    • common point of communication for P2P overlay
    • user registration and authentication
    • organization of the P2P exchanges
    • storage of information
benefits to the end users
Benefits to the End-Users
  • Increased communication and interaction among MMOG players
  • Customised MMOGs according to users’ preferences
  • Development of new community building tools
    • collaborative creation and display of audio-visual material
    • in-game P2P file-sharing of documents and objects
    • in-game voting, reviewing and polling
benefits to the end users1
Benefits to the End-Users
  • CNG will enable the development of richer media user generated content:
    • collaborative
    • intuitive
    • enjoyable
    • shareable
benefits to the industry 1 2
Benefits to the Industry (1/2)

For developers and operators:

  • new community building tools without needing to redesign or recode current game offerings
  • enrich user experience in their content
  • bring ‘communities’ into the content
  • lower network costs
  • benefit from new income streams
  • control how commercial and UGC content are displayed
  • create positive-associations with brand values
  • target rich media communications within the CNG client and the MMOGs
benefits to the industry 2 2
Benefits to the Industry (2/2)

For advertisers:

  • create positive-associations with brand values
  • target rich media communications within the CNG client and the MMOGs
benefits to the eu
Benefits to the EU
  • Boost the already growing EU game industry
  • EU-based games development companies to gain competitive advantage from better network efficiencies
  • Leading the way in new methods to engage with in-game advertising
  • Creating a new market sector of 3rd party community tool providers for MMOGs and online games generally
7 th framework programme
7th Framework Programme
  • The CNG project is funded under the Information and Communication Technologies (ICT) priority of the FP7
  • FP7: European Union\'s Seventh Framework Programme for Research and Technological Development
  • CNG project is a small or medium-scale focus research project (STREP)
  • CNG project started on 1st February 2010
  • It will be completed in 30 months
contact information
Contact Information

Project Co-ordinator: Mr. Alex Shani

Exent Technologies Ltd.

25 Bazel Street

PO Box 2645, Petach-Tikva

49125, Tel Aviv, Israel

Tel.: +972 747 133 135

[email protected]

http://www.cng-project.eu

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