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Marketing Services Panel Supplier Forum. A year in review – 20 January 2011. Agenda. Welcome Background Data Expectations and obligations Panel refresh Close. Welcome. Marketing Services Panel Supplier Forum 20 January 2011 Treasury Theatre, Melbourne. Background.

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Marketing services panel supplier forum

Marketing Services Panel Supplier Forum

A year in review – 20 January 2011


Agenda
Agenda

  • Welcome

  • Background

  • Data

  • Expectations and obligations

  • Panel refresh

  • Close


Welcome
Welcome

  • Marketing Services Panel Supplier Forum

  • 20 January 2011

  • Treasury Theatre, Melbourne


Background
Background

  • Panel contracts commenced on 16 December 2009

  • 78 agencies, providing Advertising and Communications services

  • 42 Advertising, 30 Communications, 6 both

  • Marketing Online

  • First full year of operation

  • First refresh process commenced

  • Change of government


Data spend by category
Data – Spend by category

Total engagements: 206

Average spend per engagement: $23 404

Advertising engagements: 119 Average spend: $25 173

Communications eng.: 67 Average spend: $22 875

Advertising & Comms: 20 Average spend: $14 656


Supplier scorecard
Supplier Scorecard

Average scores for 30 agencies which have completed projects under the MSP


Spend by agency employees
Spend by Agency Employees

  • Completed engagements by agency employees:

  • 0 to 5: 7

  • 6 to 10: 127

  • 11 to 20: 58

  • Greater than 20: 11

  • N/A: 7


Suppliers engaged
Suppliers engaged

  • 45 of the 78 agencies on the panel have commenced at least one engagement (58 per cent)

  • 30 agencies have completed one or more engagements

  • Advertising: 19 of 42 have commenced an engagement (45 per cent)

  • Communications: 21 of 30 (70 per cent)

  • Adv. and Comms: 5 of 6 (83 per cent)

  • 11 agencies have completed five or more engagements

  • Most engagements by a single agency: 71

  • Largest completed engagement: $700 000


Top ten agencies all categories
Top ten agencies – All categories

Top ten spend from completed engagements, by agency


Top ten agencies advertising
Top ten agencies - Advertising

Top ten spend from completed engagements, by agency


Top 10 agencies communications
Top 10 agencies - Communications

Top ten spend from completed engagements, by agency




Expectations and obligations
Expectations and obligations

  • Marketing Online

    • Update agency details

    • Email copies of updated insurance certificates on renewal

    • Record all RFS / RFQs (even unsuccessful)

    • Complete self-assessments for all completed engagements

    • Quarterly reports – all should be submitted

  • Approaching departments

    • Maintain relationships with departmental contacts

  • Request for services process


Panel refresh
Panel Refresh

  • Assessment of compliance with KPIs will be conducted after the first 18 months of panel operation

  • KPIs for this contract:

    • Quarterly reports completed in Marketing Online

    • Assessment scores for engagements to be 3 or greater

    • Satisfaction from users of panel


Panel refresh continued
Panel Refresh - continued

  • Removal from panel

    • Failure/refusal to provide quotations over 18 month period

    • No RFS received/recorded in Marketing Online

    • If removed, unable to be reinstated for at least 12 months

  • Department recommendations

    • Refresh up to every six months

    • Process


Close
Close

  • Thank you all for coming, keep up the good work!

  • Any queries, please contact:

  • Jarrad Day

  • [email protected]

  • (03) 8683 2779


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