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Marketing Services Panel Supplier Forum. A year in review – 20 January 2011. Agenda. Welcome Background Data Expectations and obligations Panel refresh Close. Welcome. Marketing Services Panel Supplier Forum 20 January 2011 Treasury Theatre, Melbourne. Background.

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marketing services panel supplier forum

Marketing Services Panel Supplier Forum

A year in review – 20 January 2011

agenda
Agenda
  • Welcome
  • Background
  • Data
  • Expectations and obligations
  • Panel refresh
  • Close
welcome
Welcome
  • Marketing Services Panel Supplier Forum
  • 20 January 2011
  • Treasury Theatre, Melbourne
background
Background
  • Panel contracts commenced on 16 December 2009
  • 78 agencies, providing Advertising and Communications services
  • 42 Advertising, 30 Communications, 6 both
  • Marketing Online
  • First full year of operation
  • First refresh process commenced
  • Change of government
data spend by category
Data – Spend by category

Total engagements: 206

Average spend per engagement: $23 404

Advertising engagements: 119 Average spend: $25 173

Communications eng.: 67 Average spend: $22 875

Advertising & Comms: 20 Average spend: $14 656

supplier scorecard
Supplier Scorecard

Average scores for 30 agencies which have completed projects under the MSP

spend by agency employees
Spend by Agency Employees
  • Completed engagements by agency employees:
  • 0 to 5: 7
  • 6 to 10: 127
  • 11 to 20: 58
  • Greater than 20: 11
  • N/A: 7
suppliers engaged
Suppliers engaged
  • 45 of the 78 agencies on the panel have commenced at least one engagement (58 per cent)
  • 30 agencies have completed one or more engagements
  • Advertising: 19 of 42 have commenced an engagement (45 per cent)
  • Communications: 21 of 30 (70 per cent)
  • Adv. and Comms: 5 of 6 (83 per cent)
  • 11 agencies have completed five or more engagements
  • Most engagements by a single agency: 71
  • Largest completed engagement: $700 000
top ten agencies all categories
Top ten agencies – All categories

Top ten spend from completed engagements, by agency

top ten agencies advertising
Top ten agencies - Advertising

Top ten spend from completed engagements, by agency

top 10 agencies communications
Top 10 agencies - Communications

Top ten spend from completed engagements, by agency

expectations and obligations
Expectations and obligations
  • Marketing Online
    • Update agency details
    • Email copies of updated insurance certificates on renewal
    • Record all RFS / RFQs (even unsuccessful)
    • Complete self-assessments for all completed engagements
    • Quarterly reports – all should be submitted
  • Approaching departments
    • Maintain relationships with departmental contacts
  • Request for services process
panel refresh
Panel Refresh
  • Assessment of compliance with KPIs will be conducted after the first 18 months of panel operation
  • KPIs for this contract:
    • Quarterly reports completed in Marketing Online
    • Assessment scores for engagements to be 3 or greater
    • Satisfaction from users of panel
panel refresh continued
Panel Refresh - continued
  • Removal from panel
    • Failure/refusal to provide quotations over 18 month period
    • No RFS received/recorded in Marketing Online
    • If removed, unable to be reinstated for at least 12 months
  • Department recommendations
    • Refresh up to every six months
    • Process
close
Close
  • Thank you all for coming, keep up the good work!
  • Any queries, please contact:
  • Jarrad Day
  • [email protected]
  • (03) 8683 2779
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