Invest in america membership enhancement program overview
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Invest in America Membership Enhancement Program Overview. Contents. What is Invest in America Results Why it Works How it Works Opportunities for Credit Unions Big Ticket Items Financed by Credit Unions Exclusive Partnerships - Sprint Member Rewards Program Offers Getting Started

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Invest in america membership enhancement program overview

Invest in AmericaMembership EnhancementProgram Overview


Contents

Contents

What is Invest in America

Results

Why it Works

How it Works

Opportunities for Credit Unions

Big Ticket Items Financed by Credit Unions

Exclusive Partnerships - Sprint

Member Rewards

Program Offers

Getting Started

Contacts


What is invest in america

What is Invest in America?

  • A membership enhancement program that offers credit union members discounts on products and services, provided by U.S. based companies

  • Utilizing the credit union’s ability to leverage their unique relationship with their members to market the offers

    • Generates opportunities for increased consumer loans, credit/debit card activity and member loyalty

    • Allows members to save thousands on products they purchase

    • Provides a stimulus to the economy and partner companies


Iia results thru 12 31 10

IIA Results thru12/31/10


Why it works

Why it Works

  • Credit Union demographics match IIA vision:

    • 70% of credit unions began as “occupational-based” credit unions

    • A great fit for the culture of value, trust and cooperative principals espoused by credit unions

  • Members trust their credit unions to provide:

    • Low-cost, high quality financial services

    • “Real” promotional offers, not gimmicks

  • Founded on the principal of “Made in America”

    • Credit unions and their members are rallying to the concept of Investing in America by supporting U.S. companies


How it works

How It Works

We contract with U.S. based companies to offer exclusive discounts

We market the programs directly to credit unions and to state leagues/league service corporations

Credit unions select which programs they wish to promote

We provide FREE turn-key marketing materials to supporting credit unions

Members utilize the discounts, saving money and increasing the value placed on credit union membership


Value proposition for credit unions

Value Proposition for Credit Unions

We are proud to bring you a program that your credit union can participate in for free and offers exclusive discounts available only to credit union members. Invest in America is a unique program that both saves your members their hard earned money and helps your credit union:

grow and retain members & drive member loyalty with IIA an exclusive credit union member rewards program

generate more auto loans with GM Preferred pricing

grow credit/debit card transaction volume with ShopAmerica and more than 1,200 merchants

generate non-interest income with Sprint’s wireless services


Iia membership enhancement programs

IIA Membership Enhancement Programs

  • Credit unions choose from three separate programs which provide unique opportunities:

    • GM Preferred Pricing – provides opportunity to generate deeper loyalty and additional auto loans

    • Sprint Wireless Services* – Personal and business wireless provides opportunity to earn additional non-interest income

    • Member Rewards – All other Partner offers – provides opportunity to generate deeper loyalty and increased credit/debit card transactions

  • For complete details or to sign up visit: http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html

    *Requires separate marketing agreement


Sprint marketing requirements

Sprint Marketing Requirements

  • To participate in the Sprint program, credit unions agree to the following marketing requirements to receive annual incentive:

    • Place a Sprint insert in one quarterly mailing per year

    • Display Sprint take ones and posters in credit union lobbies

    • Publish approved Sprint articles in 2 quarterly newsletters

    • Place Sprint web banner on credit union web site

  • Get started now and join the over 1 million credit union members already saving with Sprint


  • Member enhancement program offers

    Member Enhancement Program Offers

    Domestic Auto

    Member Rewards

    Exclusive Partnerships


    Gm current offer

    Preferred Pricing – Members save thousands with Preferred Pricing on top of other Cash Back offers

    When combined with low credit union loan rates, the savings are even better!

    For complete details visit

    http://www.lovemycreditunion.org/GM_171.html

    GM Current Offer


    Autonation direct pre owned vehicle program florida pilot

    AutoNation Direct Pre-Owned Vehicle Program – Florida Pilot

    • Pilot Offer for Florida Credit Union Members

      • Up front pricing with discounts up to 15% from publicly published prices

      • Thousands of pre-owned vehicles in stock

      • Certified pre-owned vehicles include a 135-point inspection, 3-day/150 mile (whichever comes first) money back guarantee and a 60-day Unlimited Millage Limited Powertrain Warranty

    • White Glove Service throughout the entire process

      • Online, over the phone or at the dealership

      • Shop without leaving home or office

      • Unbiased, expert information for members to make an educated purchase decision

      • Delivery at credit union or dealership (takes less than an hour)

      • Direct members back to credit union to arrange financing

      • Provide a positive Member experience

      • Improve the car shopping process


    Sprint current offer

    Sprint Current Offer

    Member Discounts

    10% off most regularly priced service plans

    Waived activation fee on new accounts

    Waived upgrade fees

    Business Discounts

    15% discount on most corporate recurring charges

    Waived activation (new accounts) and upgrade fees

    Equipment discounts

    20% off accessories


    Allied van lines

    Allied Van Lines

    • Nationwide Credit Union Member Discounts

    • Members receive corporate rates (minimum of 60% discount on inter-state moves) saving thousands from standard rates

    • Opportunity to promote as an extra value to members receiving mortgage loans

    • Credit unions encouraged to use marketing materials with approved mortgage applications

    • Cross promote DIRECTV offer to same audience

    • For complete details visit: http://www.lovemycreditunion.org/Allied_Moving_and_Storage_170.html


    Tax services

    Tax Services

    • IIA preferred partner, CompleteTax

      • Credit union members receive a 30% discount

      • Basic package is free, others start at $13.95

      • Plus 3 offers to file your Federal forms free: Unemployment , Balance Due, and Switching from a competitor

    • Shop America also offers three additional preparation programs with cash back

      • TaxCut – 11% cash back

      • FreeTaxUSA – 25% cash back

    • Credit union newsletter article available at: http://www.lovemycreditunion.org/CompleteTax_Marketing_Materials_464.html


    Cu benefits express

    CU Benefits Express

    • Bundled discounts on medical and lifestyle products and services

    • Discounts from 5% - 60%

    • Packages include:

    • For complete details visit: http://www.lovemycreditunion.org/CU_Benefits_Express_412.html


    Ftd com

    FTD.com

    • $15 discount on each item ordered:

    • Members encouraged to use

      their credit union credit/debit card

    • It’s not too late to start planning your marketing efforts for Valentine’s Day. Look for new marketing materials soon on the Marketing Materials Page http://www.lovemycreditunion.org/FTD_Marketing_Materials_392.html

    • For complete details visit http://www.lovemycreditunion.org/FTDs_Credit_Union_Member_Discount_384.html


    Directv

    DIRECTV

    • Exclusive Credit Union Offer

      • $5 off per month on subscription (first 12 months) on top of other DIRECTV promotions

      • Members receive $15 deposited into their credit union savings/checking account

      • DIRECTV and CUcorp will also donate $10 to the Children’s Miracle Network

    • America's #1 Satellite TV service for the past 15 years

      • Ranked higher in customer satisfaction than

        major cable TV providers for 9 straight years

      • Over 18 million households

      • Most HD channels

      • More sports channels

    • Complete details at:

      http://www.lovemycreditunion.org/Invest_in_America_DIRECTV_567.html


    Shopamerica

    ShopAmerica

    • Holiday specials were a hit as Shop America traffic doubled in November and December over previous months!

    • Savings from over 1,200 leading on-line merchants!

    • Members earn cash back for each purchase

    • Shop favorites such as Apple, DSW, Kohl’s and more!

    • Marketing materials available at http://www.lovemycreditunion.org/ShopAmerica_Marketing_Materials_588.html

    • Additional details can be found at: http://www.lovemycreditunion.org/ShopAmerica_585.html


    Getting started

    Getting Started

    Recommend steps for getting started:

    Select the IIA programs that fits your credit union’s goals and objectives

    Visit http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.htmlto sign up to support the IIA Big Ticket or Member Rewards program or obtain a Sprint Marketing Agreement

    Train staff and distribute frontline staff resource guide (e-mailed the first of every month to supporting credit unions)


    Marketing support

    Marketing Support

    • Promote the offers using materials available from the Marketing Materials section of the Partner Center including:

      • Web banners that link members to www.lovemycreditunion.org

      • Posters and statement inserts for your branches

      • Suggested members e-blast messages

      • Sample articles for your next newsletter

    • Review your sales online with your custom scorecard from the Partner Center at: http://www.lovemycreditunion.org/Security__Login_4.html?return_to=%2FScorecard_539.html


    National business consultants

    Robert Bearden

    (California, Nevada, Oregon, Washington)

    800.262.6285 x 751

    [email protected]

    Curt Belaney(Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia)800.262.6285 x [email protected]

    Colleen Meek(Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah, Wyoming)800.262.6285 x [email protected]

    Leslie Norush(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)800.262.6285 x [email protected]

    National Business Consultants


    Iia program contacts

    IIA Program Contacts

    • Rhonda Peruski, Sprint Program Manager 800.262.6285 x [email protected]

    • Jennifer Nakhleh, Sprint Coordinator

      • 800.262.6285 x 396

      • [email protected]

    • Gary Siegel, National Business Consultant, Inside Sales

    • 800.262.6285 x 586

    • [email protected]

    • Jaclyn Adamson,National Business Consultant, Inside Sales

    • 800.262.6285 x 584

    • [email protected]

    • Lisa Robinson, VP Membership Enhancements & Sales800.262.6285 x [email protected]

    • Drew Cook, Director, Invest in America 800.262.6285 x [email protected]

    • Alan Babcock, Director of Membership Enhancement Programs800.262.6285 x [email protected]

    • Nancy Sawicki, Sales and Marketing Assistant800.262.6285 x [email protected]


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