From innovation to commercialization
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From Innovation to Commercialization. Dr. I-lin Cheng. Contents. Basics. Managing Chaos. Living with Chaos. Conclusions. Basics. Those who win shall not compete ! Those who plan well shall not fight !

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From Innovation to Commercialization

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From innovation to commercialization

From Innovation to Commercialization

Dr. I-lin Cheng


Contents

Contents

  • Basics.

  • Managing Chaos.

  • Living with Chaos.

  • Conclusions.


Basics

Basics

  • Those who win shall not compete !

    Those who plan well shall not fight !

    Those who fight well shall not lose !

    Those who always lose shall not panic !


Dynamic positioning

˙bench marking

˙TQC˙BPR

˙ ABC

˙ lean mfg

★best practice

★competition

convergence

˙differentiation

˙disruptive

innovation

˙new business

models

˙selective、uniqueness

˙barriers to

imitation

★continuous

repositioning

Change

management

Strategic

positioning

人無我有

充分條件

Operational

Effectiveness

人有我優

人優我廉

必要條件

Dynamic Positioning


Innovation by industry the importance of strategy

Innovation by Industry: The Importance of Strategy

Successful innovation requires carefully crafted strategies and implementation processes.

Innovation funnel

Most innovative ideas do not become successful new products.

1-5


What is a commercial success the product of these three

What is a Commercial Success? The “product” of these three :


Managing chaos

Managing Chaos

  • View of “ Real “ and “ Empty “ :

    - analog vs. digital

    - atoms vs. bits

    - value creation and differentiation

    through intangibles

    - today is not the future of yesterday,

    but is the past of tomorrow


From innovation to commercialization

  • Embracing Contradiction :

    - using benchmarking for continuous

    improvement on the same locus

    - using breakthrough for destructive

    construction on different locus

    - co-existence of apparent

    contradictory phenomena


From innovation to commercialization

  • From “management by objective “ to

    “management by opportunity” :

    - non-linear thinking

    - ability to face change should be much

    larger than that of planning

    - replace “strategic planning” by “strategic

    intent”


From innovation to commercialization

  • Serendipity :

    - get rid of your presumptions, as many

    innovations came from unexpected

    events

    - there is only unthinkable but no

    undoable


Living with chaos

Living with Chaos

  • Constantly review and adjust the

    priorities :

    - on weekly or daily basis, as the

    customers’ demand may change

    due to technical or market reasons

    - set up the point of dropping

    relentlessly !

    - define the core technologies that are

    needed from the customers’ needs which

    shall have large chances to extend to your

    next round of businesses.


From innovation to commercialization

  • Organization :

    - remember that organization is the

    route rather than the purpose

    - the boundaries both inside and

    outside the organization shall be a

    little bit fuzzy so as to form an eco-

    system toward a so-called virtual

    corporation


From innovation to commercialization

  • Human resource development :

    - recruiting, education, exploiting and

    tenure

    - from do things right ( training) to do

    the right thing (education )

    - nourishing four capabilities, namely,

    mindset, value system, skill and

    versatility.


From innovation to commercialization

From manager to supporter

M

M

Traditional structure

manager centering

Manager gradually delegating to members

Manager

M

Team member

﹝obey order﹞

M

M

Delegated members

Manager as co-worker

Manager as supporter


From innovation to commercialization

  • Wandering between technology push

    and market pull

  • Solutions or problems; there are many

    problems seeking solutions just as

    many solutions finding problems

  • So that use Internet effectively to find

    out the chances in the cyber space.


From innovation to commercialization

  • Speed and flexibility are your best bet in the chaotic environment, as it is not the largest, nor the smartest ones that will survive, but the most FAST and ADAPTIVE ones

  • you cannot wait until 100% sure to fire, when you have 60~70% evidence, GO FOR IT !

  • Constantly modify your business model to adapt the changing environment around you


From innovation to commercialization

  • The three immutable laws of marketing :

    -- Focus of the overt benefit.

    - Do one thing great.

    -- Provide a reason-to-believe.

    - Why are you so special ?

    -- Show a dramatic difference.

    - Prove it.


Conclusions

Conclusions

  • Managing by opportunity is the best way in this chaotic era; whereas planning is less important than the flexibility.

  • It all starts with the culture, followed by mind-setting and organization structures.

  • Fully utilizing the power of internet for connections outside the company boundaries.

  • “Co-petition”– competition and cooperation exist at the same time for the bigger pie.


From innovation to commercialization

THANK YOU

ALL

for

YOUR ATTENTION

Any Questions ?


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