First a little about us
This presentation is the property of its rightful owner.
Sponsored Links
1 / 23

First, a little about us... PowerPoint PPT Presentation


  • 66 Views
  • Uploaded on
  • Presentation posted in: General

First, a little about us. Robert W. Harris (comm ‘79) COO - International Original team member at About.com HBO, Paramount, CPA Linda Osborne VP Content Programming Director, ParentSoup.com/iVillage Inc. Programming/Journalism background. Community and Monetization.

Download Presentation

First, a little about us...

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


First a little about us

First, a little about us...

  • Robert W. Harris (comm ‘79)

    • COO - International

    • Original team member at About.com

    • HBO, Paramount, CPA

  • Linda Osborne

    • VP Content

    • Programming Director, ParentSoup.com/iVillage Inc.

    • Programming/Journalism background


First a little about us

Community and Monetization

Community (What is it?)

How can you make money from “community” now?


What is community

What is Community?

  • In the “Old Days” (pre-internet)

    • Primarily geographical

  • Online Buzzword

    • Chat

    • Boards (Forums)

  • True Community

    • “Communities of Interest”

    • Buzzword still in use


Community makes money i

Community makes money - I

  • Traditional Community

    • Classifieds

    • Special interest publications

  • Old Online world

    • Chat and boards made big money because the meter was running


Community model changes

Community model changes

  • Online money model changes

    • Time - $ connection ends

  • Chat now monetizes poorly

    • Low ad rate

  • Communities of interest grow on the web

    • Highly valuable content


Community makes money ii

Community Makes Money - II

  • A true community is a highly desirable audience

  • Portals are broad

  • Rise of verticals

    • What’s a vertical? A community!

      • iVillage, VerticalNet, Marketwatch, Sportsline

    • Monetize pageviews at a high rate

    • Commerce in context


About com s way of making money

About.com’s way of making money

The leading network

of niche vertical sites


Overview

Expert

- Trained

- Supervised

Professional

- Entrepreneurial

- Passionate

Committed

Overview

Communities Overseen by

Trusted Human Guides


Real community

Real Community


Commerce engine

Commerce Engine


Commerce engine1

Commerce Engine


Commerce engine2

Commerce Engine


Commerce engine3

Commerce Engine


Communities overlap

Communities Overlap


First a little about us

Scale!

Network Effect

650 sites


First a little about us

Scale!

Network Effect

650 sites

40 “channels”

$

$

$


First a little about us

High Monetization

From macro to micro targeting

RON Channels Sections Site Specific

118 113 650


Channels

Channels


Other ways communities make money

Other ways communities make money

  • Classifieds

  • Auctions (replacing classifieds)

  • PR/Brand Value

    • Affinity

  • Subscription Model


The future

The Future?

  • Branding Ads

  • Wireless

  • Micropayments

  • Business-to-Business Communities

    • SAP (mysap.com)

  • ?


  • Login