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banks in social media

banks in social media. +. < Facebook >. < CBA on Facebook >. There are 84 CBA related group pages on Facebook Breakdown + Popularity – Majority of groups have less than 50 members + Sentiment + 81% (68 groups) positive group name + 19% (16 groups) negative group name

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banks in social media

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  1. banks in social media +

  2. < Facebook >

  3. <CBA on Facebook > There are 84 CBA related group pages on Facebook Breakdown + Popularity – Majority of groups have less than 50 members + Sentiment + 81% (68 groups) positive group name + 19% (16 groups) negative group name + Group types + Employee groups (broad and branch/role specific) + Advertising/marketing + Hate groups + Love groups + Sponsorship related

  4. <CBA on Facebook> Top 6 search results* are employee groups + The largest has 2,994 members and regular interaction (mostly positive) http://www.facebook.com/search/?init=quick&q=commonwealth%20bank&ref=ts#!/group.php?gid=3898084767&ref=search&sid=100000420923906.3676500304..1 The Dollarmite Account Appreciation Society is the only other group in the top 100 search results* with more than 1,000 followers + The group has 1,542 members and sentiment is positive http://www.facebook.com/group.php?gid=6201373277&ref=search&sid=100000420923906.3676500304..1#!/group.php?gid=6201373277&v=wall&ref=search * Facebook group search for ‘Commonwealth Bank’

  5. <CBA on Facebook > There are more than 500 CBA related community pages on Facebook + The majority were auto-created late April/early May from job titles (recent Facebook initiative resulting in lots of duplication) + Most include a Wikipedia entry at most + All have a related posts tab (feed of mentions of the page title on Facebook – negative sentiment on most CBA pages) + There are 5 notable community pages: + B-B-B-B-B-B-B Basketball ad for Commonwealth Bank – 4,542 ppl ‘like this’, monthly posts/interaction + Commonwealth Bank ODI Series – 106 ppl like this, no current activity + Commonwealth Bank Ads – 55 ppl ‘like this’, links to ads on YouTube

  6. <CBA on Facebook > There are 4 profiles with CBA related names on Facebook + CommBank Tennis, Commbank Bmf and Commonwealth Bank x 5

  7. <Other banks on Facebook > NAB + National Australia Bank group page + 839 members + Mixed sentiment + “For employees and customers of NAB” + Provides link to uBank website in recent news + Notes that the page is not for customer service + Outlines that inappropriate comments will be removed + NAB closed group page with 75 members (no details, internal?)

  8. <Other banks on Facebook > http://www.facebook.com/search/?init=srp&sfxp&o=69&q=westpac#!/group.php?gid=2440846099&v=wall&ref=ts

  9. <Other banks on Facebook > UBank + UBank brand page + 4,896 ppl like this + Regular daily status updates + High level of user interaction by comments (not wall posts) + Mostly positive sentiment + UBank group page + Closed – must request to join + 60 members

  10. <Other banks on Facebook > http://www.facebook.com/search/?init=srp&sfxp&o=69&q=westpac#!/ubank?ref=search&sid=100000420923906.238352580..1

  11. <Other banks on Facebook > ANZ + ANZ group page for employees + Closed – must request to join +1,204 members Westpac + No official Facebook page + Unofficial employees page with 1,357 members

  12. < Twitter >

  13. <Other banks on Twitter > NAB + First and only tweet on 1 May, 2009 + Launched: 1 May, 2009, followers: 672, following: 21 https://twitter.com/nab

  14. <Other banks on Twitter > UBank + Regular tweets (0 – 5 times per day, never miss more than 2 days) + Launched: October, 2008, followers: 2,509, following: 2,157 https://twitter.com/nab

  15. <Other banks on Twitter > ANZ + ANZ Money Manager account (tweets about blog posts) + Launched: 11 November, 2008, followers: 2,086, following: 2,227 https://twitter.com/anzmoneymanager

  16. <Other banks on Twitter > Westpac + 6 main accounts: @westpac and @westpacsurryhil, @WestpacBank, @Westpac_com_au, @flashrates, @WestpacProtect, @WestpacOnline Local Branch initiative @westpacsurryhil Corporate @westpac + Launched: November 20, 2009 + Followers: 1,137 + Following: 266 + Launched: September 5, 2009 + Followers: 170 + Following: 136 http://twitter.com/westpac and http://twitter.com/westpacsurryhil

  17. < YouTube >

  18. <Other banks on YouTube > NAB + NAB Direct channel + Launched: August, 2007 + Subscribers: 4, Upload Views: 6,793, Channel Views: 705 http://www.youtube.com/user/NABDirect

  19. <Other banks on YouTube > UBank + uBankMoneyBox channel + Launched: November, 2008 + Subscribers: 311, Upload Views: 90,544, Channel Views: 48,672 http://www.youtube.com/user/UBankMoneyBox

  20. <Other banks on YouTube > ANZ + No official presence on YouTube

  21. <Other banks on YouTube > Westpac + WestpacBanking channel + Launched: March, 2009 + Subscribers: 69, Upload Views: 7,984, Channel Views: 5,285 http://www.youtube.com/user/WestpacBanking

  22. <CBA TVCs on YouTube>

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