Unhealthy and unregulated food advertising and marketing to children
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Unhealthy and Unregulated: Food Advertising and Marketing to Children. Constant exposure. $2,000,000,000. 40,000 advertisements . D evelopmentally less able to comprehend their intent. Children’s Food and Beverage Advertising Initiative (CFBAI). $180,000,000 (kids) + $200,000,000 (parents).

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Unhealthy and Unregulated: Food Advertising and Marketing to Children

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Unhealthy and unregulated food advertising and marketing to children

Unhealthy and Unregulated:Food Advertising and Marketing to Children


Constant exposure

Constant exposure


2 000 000 000

$2,000,000,000


40 000 advertisements

40,000 advertisements


D evelopmentally less able to comprehend their intent

Developmentally less able to comprehend their intent


Children s food and beverage advertising initiative cfbai

Children’s Food and Beverage Advertising Initiative (CFBAI)


180 000 000 kids 200 000 000 parents

$180,000,000 (kids)+$200,000,000 (parents)


M edia characters influence children s taste assessment of a product

Media characters influence children’s taste assessment of a product


C ereals high in calories sugar and sodium

Cereals high in calories, sugar, and sodium


Food advertisements calories

food advertisements=+calories


Ban of television fast food advertising fewer overweight children by 18

ban of television fast food advertising=fewer overweight children by 18%


E fforts to limit the marketing advertising of low nutrient high calorie foods and beverages

Efforts to limit the marketing & advertising of low-nutrient, high calorie foods and beverages

  • Only healthy foods, such as fruit, 100% fruit juice, vegetables, low-fat dairy products, and whole grain foods

  • Product placement of food brands should be discouraged in multiple media technologies

  • Toy companies and the movie industry should not be able to partner with fast food companies to market unhealthy meals to children

  • Licensed characters should only be used to market healthy foods to children

  • Advertising should include positive messages promoting good nutrition and physical activity

  • Advertising, marketing, and brand awareness strategies used by industry should not be allowed in schools or in educational materials


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