Unhealthy and unregulated food advertising and marketing to children
Download
1 / 12

Unhealthy and Unregulated: Food Advertising and Marketing to Children - PowerPoint PPT Presentation


  • 223 Views
  • Uploaded on

Unhealthy and Unregulated: Food Advertising and Marketing to Children. Constant exposure. $2,000,000,000. 40,000 advertisements . D evelopmentally less able to comprehend their intent. Children’s Food and Beverage Advertising Initiative (CFBAI). $180,000,000 (kids) + $200,000,000 (parents).

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Unhealthy and Unregulated: Food Advertising and Marketing to Children' - landry


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Unhealthy and unregulated food advertising and marketing to children
Unhealthy and Unregulated:Food Advertising and Marketing to Children





D evelopmentally less able to comprehend their intent
Developmentally less able to comprehend their intent



180 000 000 kids 200 000 000 parents
$180,000,000 (kids) (CFBAI)+$200,000,000 (parents)


M edia characters influence children s taste assessment of a product
M (CFBAI)edia characters influence children’s taste assessment of a product


C ereals high in calories sugar and sodium
C (CFBAI)ereals high in calories, sugar, and sodium


Food advertisements calories
food (CFBAI)advertisements=+calories


Ban of television fast food advertising fewer overweight children by 18
ban of television fast food (CFBAI)advertising=fewer overweight children by 18%


E fforts to limit the marketing advertising of low nutrient high calorie foods and beverages
E (CFBAI)fforts to limit the marketing & advertising of low-nutrient, high calorie foods and beverages

  • Only healthy foods, such as fruit, 100% fruit juice, vegetables, low-fat dairy products, and whole grain foods

  • Product placement of food brands should be discouraged in multiple media technologies

  • Toy companies and the movie industry should not be able to partner with fast food companies to market unhealthy meals to children

  • Licensed characters should only be used to market healthy foods to children

  • Advertising should include positive messages promoting good nutrition and physical activity

  • Advertising, marketing, and brand awareness strategies used by industry should not be allowed in schools or in educational materials


ad