#StopRetailCrime Using Social Media to prevent crime…. Mac’s Convenience Stores. Owned by Quebec based company, Couche-Tard Largest C-Store operator in Canada 6140 locations across North America Over 1600 locations across Canada 570 locations in Ontario Employ approx. 4200 employees
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Using Social Media to prevent crime…
Mac’s Convenience Stores
What is Social Media?
Social media is a platform for people to connect and share information with others in an instant
Thunder Bay Project
a mobile device
are twiceas likely to
with friends than
Why Use Social Media?
Work together with the Community, Crime Stoppers and Law Enforcement to stop, solve and prevent crime against Mac’s Stores:
Wait! Isn’t that Jeremy?
Thunder Bay Results
Sept 2011/March 2012
Since the inception of MacsCrimeBusters:
March 2012 to Present:
84% reduction in robberies!
69% Clearance Rate
*Stats reflect YTD As of March 27th, 2013
Sean Sportun, ICPS