Naveh pharma ltd innovative healthcare products
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Naveh Pharma Ltd. Innovative Healthcare Products. Facts & Figures May 2006. Milsetones in History .

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Naveh pharma ltd innovative healthcare products

Naveh Pharma Ltd.Innovative Healthcare Products

Facts & Figures

May 2006

Milsetones in history

Milsetones in History

  • In 1996 Mr. Nitsan Primor, pharmacist and owner of a privet pharmacy in Tel-Aviv, established Naveh-Pharma after getting a decision to widen its activity by importing and distributing new healthcare products nationwide .

Milestones in history

Milestones in History

  • Since 1996 Naveh-Pharma is importing Sterimar (France) a unique microspray of isotonic sea water.

  • In 1998 Sterimar became market leader in its niche and since than it keeps the lead.

  • 1999-2001 More and more imported products. Fast growth of the company, penetration to all segments of the market.

  • 2002 – New R&D section developing innovative Healthcare products.

Milestones in history1

Milestones in History

  • 2004 Launching of new series of ENT products.

  • 2005 CleanEars & DryEars becoming market leaders in Israel with high appreciation by doctors.

  • CleanEars & DryEars becomes the growth engine of the company.

  • Mid 2005 Preparation for export activity.

Milestones in history2

Milestones in History

  • November 2005 – Participation at the “Medica” Trade Fair in Germany, Huge success.

  • 165 companies from 65 countries are interested in Naveh-Pharma’s products with high enthusiasm...

  • Several distribution agreements are already signed during the exhibition.

  • Anti Snore Spray is exhibited different booth of

    MPV Truma – its German distributor.

2006 globalization world wide distribution

2006 Globalization World Wide Distribution

  • Fast growth of export activities to almost 20 countries.

Company facts

Company -Facts

  • Headquartered in Natanya, near Tel Aviv

  • Highly trained professional personnel.

  • Privately owned

  • Financially stable

  • Average annual growth rate:50%

  • Dynamically growing

  • Rich pipeline of unique innovative product


Mission statement

Mission Statement

Be a primary provider of innovative high-end pharmaceuticals and medical devices for worldwide pharmacists, doctors and consumers.

What consumers want from a successful product


Easy to Use

Quick Results

What Consumers want from a successful product

Brand strategy roadmap

Who are


Who do we

want to be?

We declare

who we will


What does

the market






Who can

We be?

Who are we


to be?

Brand Strategy Roadmap

The role of our products

The Role of our products

  • Five Growth Engines for the company

    • Expect strong, continuous double digit sales growth every year

    • Make First ENT line of products a Mega-Brand

  • Must make core even stronger to support line extensions and new products that will drive this growth

Growing stronger the formula for success

Growing Stronger…The Formula for Success

  • Understand the consumer

    • Who wants the product?

    • What are they looking for?

    • What don’t they like about current products?

    • What would the ideal product and what should it do?

  • Giving the customers what they are looking for

    • Strong product pipeline

    • Keep improving what already exists

  • Make sure consumer knows about it

    • Reach the target consumer

    • Reach the consumer everywhere and be a part of his life and health.

Management team

Nitsan Primor

Founder and Chairman of Board

B. Pharm.


Former Chief of the Pharmacists Union in Tel Aviv

Dr. Eran Eilat

Founder and Scientific & Medical Director

M.D., Ph.D.

Internal Medicine, Immunology

Management Team

Dr. Erna Miller

  • CEO

  • Ph.D.M.BA

  • Vast experience in pharmaceutical retail market

Organizational structure

Organizational Structure

Customer profile

Customer Profile

Distribution network

Distribution Network

Local Manufacturers

PL and Export


Private Pharmacies

Sick Fund Pharmacies

Government Hospitals

Clalit Hospitals and Pharmacies

Funds Members Only


Clalit Members Only

Only sky is our limit

Only sky is our limit…

Naveh pharma ltd innovative healthcare products

P.O.B 8139

Natanya, Israel 42505

Tel.: +972-9-885-0611

Fax: +972-9-885-0929

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