“ Quo vadis PR?” (lad. What next for PR?). The beginning of the 21st century: Public Relations and Organisational communication at the crossroads. Kaja Tampere, PhD. Complications with theoretical foundations.
Kaja Tampere, PhD
Public relations officers
Main questions: If communication flow is always full, who fills this flow? And who’s messages are dominant? And – who designs relations?
Everything new has been forgotten a long time ago!
The best experiences come from history: The Keeper of the Royal Conscience
The value of theories: theoretical practice and practical theory...
Take a look at macro level and develop the mission! What it MEANS to practice PR at macro level? Role of PR from system-theoretical point of view: To keep a system alive...
New professional quality: 4E concept - educated, ethical, effective, economic...