Sweet whinnies gourmet horse treats
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Sweet Whinnies Gourmet Horse Treats. Final Report. Venture Introduction. a growing operation that started by making treats for my own horses and then was approached by a friend to sell them in her store.

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Sweet Whinnies Gourmet Horse Treats

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Sweet whinnies gourmet horse treats

Sweet Whinnies Gourmet Horse Treats

Final Report


Venture introduction

Venture Introduction

  • a growing operation that started by making treats for my own horses and then was approached by a friend to sell them in her store.

  • From there it grew into being sold in 2 sizes with 10 or 20 treats for in store packaging and/or buying them in bulk directly.

  • The opportunity is to get a better idea of where this venture could possibly expand into and other possibilities that can be gained.


The team

The TEAM

Responsibilities of team:

  • Elinor Gardner(Student): plan, design, and execute plan.

  • Peter Gardner(Small Business Owner): suggested strategies & feedback

  • Peter Miller (Professor): provide feedback and suggestion

  • Stephen Wong & Steven Greig(Student Advisor): provide suggestions


Activities

Activities

  • Create a well modified horse treat that will be appealing to horses for treat rewards or for the owner to spoil their horse

  • Design a logo and effective packaging

  • Create a social media page on facebook

  • Research existing similar product and see how they are doing in the market

  • Regulations for the product to be released in the market

  • Determine a market (stores) that would be willing to carry the product


End product

End Product

  • To have a variety of styles in horse treats from flavours & sizes

  • A plan to maintain treat supply to stores and keep the treat line funded and managed.

  • All information & paper works for regulations has been collected

  • Promotion through Social Media was proven to be successful

    • Profit of $200 in 4 weeks


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