marketing via fan boys girls your customers as your brand evangelists
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Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists. Picnik Photo-editing Awesomeness. Why Picnik is a fan of fans. Launched in 2007 14+mm Uniques /Month 40+mm Visits/Month 1+mm Daily/Visits. What is a fan?. Love + Influence + Megaphone. Give ‘ em Something to Love.

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Presentation Transcript
why picnik is a fan of fans
Why Picnik is a fan of fans
  • Launched in 2007
  • 14+mm Uniques/Month
  • 40+mm Visits/Month
  • 1+mm Daily/Visits
what is a fan
What is a fan?

Love + Influence + Megaphone

give em something to love
Give ‘em Something to Love
  • Brand
  • Product
  • Value/Price
  • Customer Service
  • PR/Advertising
brand
Brand
  • Apple
  • Disney
  • Mini Cooper
  • Picnik
product
Product
  • iAnything
  • Boxee.tv
  • Virgin America
  • Picnik
value price
Value/Price
  • Costco
  • Hotwire
  • Trader Joe’s
  • WalMart
  • & Picnik
customer service
Customer Service
  • Southwest Airlines
  • Nordstrom
  • Zappos/Amazon
  • Starbucks
  • Yes, Picnik

*Peter Hartlaub -The Poop blog

pr advertising
PR/Advertising
  • Southwest Airline
  • Pemco
  • Bacon Salt
  • TOMS
who is an influencer
Who is an influencer?

: the power or capacity of causing an effect in indirect or intangible ways

:sway

: one that exerts influence

~Merriam-Webster

influence the influencers
Influence the Influencers
  • Identify
  • Cultivate
  • Grow
identify pay attention
Identify – Pay Attention
  • Tweeting?
  • Commenting?
  • Blogging?
  • Giving feedback?
  • Recommending?
  • Posting?
  • Traffic Sources?
cultivate make em feel special
Cultivate – Make ‘em feel special
  • Create a fan program
  • Listen & let them know it
  • Make it personal
  • Thank/Acknowledge
  • Feed the Beast
grow who could be a fan
Grow – Who could be a fan?
  • Identify Verticals
  • Tap into Conversations
  • Introduce & Insert in a helpful way
  • Stay involved in the conversation
  • Don’t be afraid to direct them elsewhere
megaphone need to be heard
Megaphone – Need to be heard
  • Ideal if have a big voice already
  • Provide an outlet
  • Make it easy to share
  • Provide the content
  • Make them a hero
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