Marketing via fan boys girls your customers as your brand evangelists
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Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists. Picnik Photo-editing Awesomeness. Why Picnik is a fan of fans. Launched in 2007 14+mm Uniques /Month 40+mm Visits/Month 1+mm Daily/Visits. What is a fan?. Love + Influence + Megaphone. Give ‘ em Something to Love.

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Marketing via fan boys girls your customers as your brand evangelists

Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists


Picnik photo editing awesomeness

PicnikPhoto-editing Awesomeness


Why picnik is a fan of fans
Why Picnik is a fan of fans

  • Launched in 2007

  • 14+mm Uniques/Month

  • 40+mm Visits/Month

  • 1+mm Daily/Visits


What is a fan
What is a fan?

Love + Influence + Megaphone


Give em something to love
Give ‘em Something to Love

  • Brand

  • Product

  • Value/Price

  • Customer Service

  • PR/Advertising


Brand
Brand

  • Apple

  • Disney

  • Mini Cooper

  • Picnik


Product
Product

  • iAnything

  • Boxee.tv

  • Virgin America

  • Picnik


Value price
Value/Price

  • Costco

  • Hotwire

  • Trader Joe’s

  • WalMart

  • & Picnik


Customer service
Customer Service

  • Southwest Airlines

  • Nordstrom

  • Zappos/Amazon

  • Starbucks

  • Yes, Picnik

    *Peter Hartlaub -The Poop blog


Pr advertising
PR/Advertising

  • Southwest Airline

  • Pemco

  • Bacon Salt

  • TOMS


Who is an influencer
Who is an influencer?

: the power or capacity of causing an effect in indirect or intangible ways

:sway

: one that exerts influence

~Merriam-Webster


Influence the influencers
Influence the Influencers

  • Identify

  • Cultivate

  • Grow


Identify pay attention
Identify – Pay Attention

  • Tweeting?

  • Commenting?

  • Blogging?

  • Giving feedback?

  • Recommending?

  • Posting?

  • Traffic Sources?


Cultivate make em feel special
Cultivate – Make ‘em feel special

  • Create a fan program

  • Listen & let them know it

  • Make it personal

  • Thank/Acknowledge

  • Feed the Beast


Featured picniker katie
Featured Picniker - Katie


Grow who could be a fan
Grow – Who could be a fan?

  • Identify Verticals

  • Tap into Conversations

  • Introduce & Insert in a helpful way

  • Stay involved in the conversation

  • Don’t be afraid to direct them elsewhere



Megaphone need to be heard
Megaphone – Need to be heard

  • Ideal if have a big voice already

  • Provide an outlet

  • Make it easy to share

  • Provide the content

  • Make them a hero


Love + Influence + Megaphone

+ Embrace - Control



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