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Traditional Diffusion Wear

Traditional Diffusion Wear. Group-3. Ground Realities. Source: Manager, Carma, MalchaMarg. Our Concept. Ethnic Wear Market. Ethnic wear is classic and maintains the essence of our culture. More and more brands are contemporizing Indian wear to suit current requirements.

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Traditional Diffusion Wear

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  1. Traditional Diffusion Wear Group-3

  2. Ground Realities Source: Manager, Carma, MalchaMarg

  3. Our Concept

  4. Ethnic Wear Market • Ethnic wear is classic and maintains the essence of our culture. • More and more brands are contemporizing Indian wear to suit current requirements. • The current market of ethnic wear stands at Rs 31,000 crore and is projected to grow at 10% to reach Rs 45,000 crore in 2014. http://www.technopak.com/Perspective/vol4/Trends%20in%20India's%20Domestic%20Fashion%20market.pdf  http://www.write2kill.in/reports-editorials/fashion/236.html

  5. Designer wear Industry • Designer clothes are desired by one and all. However, customers shy away from buying expensive designer clothes.Possessing designer clothes, shoes, bags, jackets and so on are no longer an area for celebrities only. The amount of glamour and style reflected in their clothes and dressing sense is now present with the masses, thanks to the increasing demand for designer clothes. • The numbers indicate that the Indian fashion market is huge, it is growing, it is vibrant. The rich are getting richer, and the number of the rich is also increasing at an alluring rate. India is the promised land for fashion and retail. • Designerwear in India today is no longer confined to the hardly-frequented boutiques – it is a Rs 1800 million industry segment. In another five years, this segment is poised to swell to Rs 10 billion. http://www.indianchild.com/indian_fashion_designers.htm http://www.write2kill.in/reports-editorials/fashion/236.html

  6. Porter’s Five Forces

  7. Pest Analysis

  8. Strategic Mapping Designer wear RYKA Price

  9. Existing Competitors

  10. Consumer Profile of Competitors • Client list: • Cross section of the India’s elite and fashion-forward. • It includes industry heads, CEO’s of leading companies and other stylish people from fields like art, film, fashion and glamour.

  11. Proposed Segmentation

  12. DEMOGRAPHIC PROFILE PSYCHOGRAPHIC PROFILE

  13. BENEFIT SEGMENTATION USER SEGMENTATION QUALITY/DESIGN VALUE FOR MONEY • ACCORDING TO VALS: • These consumers are either “thinkers” and “experiencers”. SOCIAL BENEFIT

  14. SPECIAL MARKETING EFFORTS Marketed as: A one stop shop for Traditional occasion wear dressing Targeted to dressing the young • ADVERTISEMENT • Tie up with fashion magazines targeting the same segment. • Publish yearly store magazine • Tie up with frequented places by the targeted group. • Designer of the month

  15. SALES PROMOTION • Festive collections • Festive discounts • Gift certificates • PUBLIC RELATIONS • Fashion shows for new launches • Fashion parties and nights in honor of designer of the month • Fashion stylists to help customers • Tie up with make up artists • Invitation cards • Thank you cards • Free gifts during festive seasons

  16. PROSPECT DESIGNERS

  17. Value Proposition

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