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Social Media Strategy Presentation. Blake Mason, John Frelinghuysen, and Diana Nay. Organizations OVERVIEW. Main goal of educating through exposure Building their own brand through immersive experience Targeting a niche audience with appropriate tactics. Waves 4 Water and the water project.

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Social Media Strategy Presentation

Blake Mason, John Frelinghuysen, and Diana Nay


Organizations overview
Organizations OVERVIEW

  • Main goal of educating through exposure

  • Building their own brand through immersive experience

  • Targeting a niche audience with appropriate tactics


Waves 4 water and the water project
Waves 4 Water and the water project

  • Exposing a social problem

  • Achieved through

    • Facebook: images and engaging conversation

    • Blog: specific stories and examples

    • Pinterest: showing research that appeals to niche demographic

    • YouTube: storytelling



Rollins college and elon university s immersion programs
Rollins College and Elon university’s immersion programs

  • Exposure through international immersion experiences

  • Achieved though:

    • Website: organized tabs to showcase variety and numerous opportunities

    • Testimonials: personal stories with which niche audience can relate to

    • YouTube: imagery appeals and engages the viewers

    • Blogs: straightforward and live information


Fmhs albin polasek
FMHS & Albinpolasek

  • Exposure of culture

  • Achieved through

    • Facebook: To Create Costumer Connection

    • Vimeo: To educate and promote through video

    • Twitter: An extension in social media presence

    • Website: To educate and preview the organization



Common different strategies
Common/ different strategies

  • Informational vs. storytelling using videos

  • Creating connections through social media

  • Using images to tell a story


Implications
Implications

  • New media helps reach niche audience

  • These platforms aid in brand recognition

  • Enhances communication


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