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Stereotypes

Stereotypes. Definition of Stereotype. Fixed form or convention Something lacking in originality or individuality. How we get information. Somatic What we personal experience through our senses. How we get information. Extrasomatic Sources of information external to your personal senses.

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Stereotypes

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  1. Stereotypes

  2. Definition of Stereotype • Fixed form or convention • Something lacking in originality or individuality

  3. How we get information • Somatic • What we personal experience through our senses

  4. How we get information • Extrasomatic • Sources of information external to your personal senses

  5. How we get information • Mechanical sources • Extend our senses • Microscopes and telescopes for sight • Amplifiers for sound

  6. How we get information • Association • Depends on who we associate with • Also known as socialization • Leads to how we behave through a series of steps • Emotion • Belief • Attitude • Finally, behavior

  7. How we get information • Vicariously • Through imagination • Through the media

  8. What do we do with all that information? • Sort it into categories • The categories are stereotypes • Why categorize? • So we can think • It’s the way the human mind works

  9. Pigeonholing • Put any and all information we gather about anything, regardless of source, into a box, the stereotype • Most stereotypes are very complex

  10. Personal Experience Facts Fantasies STEREOTYPE Label Lies Media Something somebody told me in a bar

  11. Stereotypes are shortcuts to thinking • Called a “heuristic” device • Identify superficial characteristics • See, hear, smell something • What you perceive triggers a stereotype box • Everything in the box comes out as a single, solid block of information, whether the information is true or not

  12. Back to Stereotypes • What’s important is the contents of that box • Recap • Primary sources are what you put in personally • Secondary are from other sources • A rank is assigned to what’s in the box

  13. Stereotypes are neither positive nor negative • Depends on if others’ stereotypes match your own • You perceive a stereotype as negative if it doesn’t match your own • Stereotypes that do match your own you consider to be facts

  14. reality • People create their own • Varies from person to person

  15. Why Are There Stereotypes in the media? Reflects the reality of the audience Economic factors

  16. Occupations Police Officers – greatly overrepresented Lawyers & Courtroom Trials – real or fictional, it’s sensationalized… Farmers – where is media produced? College Students – One Bourbon, One Shot, and One Beer

  17. TV and Stereotypes • Uses stereotypes the audience already holds • Don’t want to challenge beliefs: that might turn the audience away

  18. TV and Stereotypes • 1950s • Leave It to Beaver, Father Knows Best stereotypes • Good vs. evil stereotypes

  19. Leave It to Beaver

  20. The Donna Reed Show

  21. Father Knows Best

  22. Martin Kane – Private Eye

  23. The Untouchables

  24. TV and Stereotypes • 1950s • Leave It to Beaver, Father Knows Best stereotypes • Late 1960s to today • Rise of anti-war and women’s and civil rights • Challenged old stereotypes and reinforced new ones

  25. Bewitched

  26. I Dream of Jeannie

  27. The Dick van Dyke Show

  28. Julia

  29. TV and Stereotypes • Introduction of cable • Hundreds of channels • Can find a channel that reflects whatever your stereotypes are

  30. Movies and Stereotypes • Use the stereotypes held by the makers • Makes their beliefs part of their audience’s stereotypes • D.W. Griffith’s “Birth of a Nation” (1915)

  31. Society was local and parochial

  32. Society became more homogenous

  33. Movies reflect the makers’ society

  34. Birth of a Nation - 1915 • D.W. Griffith’s epic about the Civil War • He was a racist, segregationist and supporter of the Confederacy • Extolled the Ku Klux Klan as heroes • Portrayed freed black slaves as rampaging animals and rapists of white women

  35. KKK in Wash., DC – 1925

  36. Joseph Goebbels

  37. Der Ewvige Jude

  38. Der Ewige Jude Wherever rats appear they bring ruin, by destroying mankind's goods and foodstuffs.

  39. They are cunning, cowardly, and cruel, and are found mostly in large packs. Among the animals, they represent the rudiment of an insidious and underground destruction -

  40. - just like the Jews among human beings.

  41. Wake Island

  42. Destination: Tokyo

  43. Wake Island

  44. Mrs. Miniver

  45. Since You Went Away

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