Mobile Marketing Eric Eddings Gluttony NY. The world is moving towards mobile. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone. Mobile devices represent 10% of website hits globally .
The world is moving towards mobile.
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone.
Mobile devices represent 10% of website hits globally.
How do you make sure your business is ready to tap into the mobile revolution?
Mobile marketing allows you to: mobile revolution?
You have one tool already at your disposal that can be used to reach your audience.
No mobile website? to reach your audience.
More and more of your customers are interacting with your brand in a manner that
you have notdesigned.
What makes a quality mobile website? brand in a manner that
Simple brand in a manner that Navigation
Simple Navigation brand in a manner that
Understanding the basic needs of the mobile user.
Define your flow of traffic. brand in a manner that
COMMUNICATE SIMPLY: brand in a manner that
1. Illustrate credibility
2. How it works – estimate price
3. Location map (GPS, ZIP, etc)
4. Sign in
-Set up cash @ location
Attracting new customers brand in a manner that
Create brand advocates by encouraging them to share. brand in a manner that
Mobile advertising brand in a manner that
In 2012 alone: brand in a manner that
Mobile ad clicks are up 711%
Requests are up 698%
Many mobile ad-networks allow you to develop and manage CPL campaigns to extremely targeted segments.
Only paying for sign-up allows for smaller costs and more effective leads.
Now that you have this traffic, how do you continue to retain customers?
SMS is a valuable tool to retain customers?invigorate old customers and convert new ones.
Text messages have a retain customers?97% open rate.
46.8% retain customers? of smart phone owners use their phones to receive text messages with offers.
When gathering sign-ups ask customers whether they would like occasional SMS updates with coupons and special offers
Let’s recap. service.
Optimize service. your mobile website to ensure your visitors are having a great experience.
Mobile advertising can help you gain new service.targeted customers.
Use SMS to service.update your customers on coupons and promotions.
More questions service.
Thank you! service.