wella online campaign post campaign report november 2011
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Wella Online Campaign Post-Campaign Report November 2011

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Wella Online Campaign Post-Campaign Report November 2011 - PowerPoint PPT Presentation


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Wella Online Campaign Post-Campaign Report November 2011. Introduction : WELLA PRO SERIES ONLINE CAMPAIGN. Duration: 28 days on the clicks.co.za website from 03 Oct until 31 Oct 2011. Prize offering: Win one of 15 x R500 Clicks Gift vouchers Exposure on www.clicks.co.za :

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introduction wella pro series online campaign
Introduction : WELLA PRO SERIES ONLINE CAMPAIGN
  • Duration: 28 days on the clicks.co.za website from 03 Oct until 31 Oct 2011.
  • Prize offering: Win one of 15 x R500 Clicks Gift vouchers
  • Exposure on www.clicks.co.za:
      • Home Page Banner (700 x 150) & Rest of Site (700 x 150)
      • Home Page Banner  (224 x 170) & Rest of Site (224 x 170)
      • Banners placed on homepage & rest of site total of 21 pages.
  • Further Exposure:
      • e-newsletter distributed on 3 Oct to 825928 ClubCard members
  • Mechanics:
      • Banner carried a win button that clicked through to the competition page on the Clicks website
      • By answering a question and supplying their CC number members would be eligible to win a prize
creative wella pro series online campaign
Creative: WELLA PRO SERIES ONLINE CAMPAIGN

Web Banner on competition page

Web Banner: 224x170

Web Banner: 700X150

campaign summary wella pro series online campaign
Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN
  • Website/ Competition entries:
  • Total entries: 13 136 (includes multiple entries)
  • 3129 unique entries (excluding 6 incorrect entries)
  • Website page impressions:
  • 151 788 impressions served throughout entire Clicks website over a 28 day period
  • NOTE: 90 000 page impressions were billed. Clicks provided a further 61788 page impressions as added value (worth R18 359)
campaign summary wella pro series online campaign1
Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN

Website:

  • The Wella campaign received a Click through rate (CTR) of 1.11%, receiving up to 262 clicks in one day, this compares very favourably with the Clicks average CTR of 0.84%

CTR & page impression summary per banner:

campaign summary wella pro series online campaign2
Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN

E-newsletter:

  • Distributed to 825928 Clicks ClubCard members
  • 2938, CTR to competition page on Clicks website representing 6.47% of the total click through’s on the newsletter
  • 4thhighest CTRfor the October E-newsletter
thank you

Thank you

Belinda Walsh

[email protected]

021 7971628

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