Wella online campaign post campaign report november 2011
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Wella Online Campaign Post-Campaign Report November 2011 PowerPoint PPT Presentation


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Wella Online Campaign Post-Campaign Report November 2011. Introduction : WELLA PRO SERIES ONLINE CAMPAIGN. Duration: 28 days on the clicks.co.za website from 03 Oct until 31 Oct 2011. Prize offering: Win one of 15 x R500 Clicks Gift vouchers Exposure on www.clicks.co.za :

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Wella Online Campaign Post-Campaign Report November 2011

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Wella online campaign post campaign report november 2011

Wella Online CampaignPost-Campaign Report November 2011


Introduction wella pro series online campaign

Introduction : WELLA PRO SERIES ONLINE CAMPAIGN

  • Duration: 28 days on the clicks.co.za website from 03 Oct until 31 Oct 2011.

  • Prize offering: Win one of 15 x R500 Clicks Gift vouchers

  • Exposure on www.clicks.co.za:

    • Home Page Banner (700 x 150) & Rest of Site (700 x 150)

    • Home Page Banner  (224 x 170) & Rest of Site (224 x 170)

    • Banners placed on homepage & rest of site total of 21 pages.

  • Further Exposure:

    • e-newsletter distributed on 3 Oct to 825928 ClubCard members

  • Mechanics:

    • Banner carried a win button that clicked through to the competition page on the Clicks website

    • By answering a question and supplying their CC number members would be eligible to win a prize


  • Creative wella pro series online campaign

    Creative: WELLA PRO SERIES ONLINE CAMPAIGN

    Web Banner on competition page

    Web Banner: 224x170

    Web Banner: 700X150


    Campaign summary wella pro series online campaign

    Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN

    • Website/ Competition entries:

    • Total entries: 13 136 (includes multiple entries)

    • 3129 unique entries (excluding 6 incorrect entries)

    • Website page impressions:

    • 151 788 impressions served throughout entire Clicks website over a 28 day period

    • NOTE: 90 000 page impressions were billed. Clicks provided a further 61788 page impressions as added value (worth R18 359)


    Campaign summary wella pro series online campaign1

    Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN

    Website:

    • The Wella campaign received a Click through rate (CTR) of 1.11%, receiving up to 262 clicks in one day, this compares very favourably with the Clicks average CTR of 0.84%

      CTR & page impression summary per banner:


    Campaign summary wella pro series online campaign2

    Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN

    E-newsletter:

    • Distributed to 825928 Clicks ClubCard members

    • 2938, CTR to competition page on Clicks website representing 6.47% of the total click through’s on the newsletter

    • 4thhighest CTRfor the October E-newsletter


    Thank you

    Thank you

    Belinda Walsh

    [email protected]

    021 7971628


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