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Employers and LinkedIn. Anastasia Bergmann, HRM Employment and Employee Relations Manager HealthAlliance Hospital. Agenda. 1. New world of recruitment. 2. LinkedIn options for employers. 3. Recommendations and Tips. 4. Questions. My LinkedIn Profile. Most Visited Websites May 10, 2012.

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Employers and LinkedIn

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Employers and LinkedIn

Anastasia Bergmann, HRM

Employment and Employee Relations Manager

HealthAlliance Hospital


Agenda

1. New world of recruitment

2. LinkedIn options for employers

3. Recommendations and Tips

4. Questions


My LinkedIn Profile


Most Visited WebsitesMay 10, 2012

  • Google ranked #1

  • Facebook ranked #2

  • YouTube ranked #3

  • Yahoo ranked #4

  • Twitter ranked #8

  • Craigslist ranked #9

  • LinkedIn ranked #10

  • WordPress ranked #23

  • Indeed ranked #73

  • CareerBuilder ranked # 142

  • Monster ranked #143


LinkedIn Poll


LinkedIn Network

* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from

http://www.youtube.com/watch?v=kcEpVyAxLmY


How Employers Use LinkedIn

  • Develop and expand a personal network of professionals

  • Stay in touch with former, valued, trusted colleagues for potential future employment

  • Actively search for candidates among LinkedIn members by searching on keywords

  • Develop a complete, keyword-rich profile for your company on LinkedIn

  • Search for potential employees by past or current employer

  • Search for employees based on references from recommenders you trust


How Employers Use LinkedIn

  • Can ask your current employees to activate their networks to reach out to potential passive candidates for jobs

  • Can use InMail, your internal inbox at LinkedIn

  • Respond to questions in the Answers section of LinkedIn

  • Can join groups at LinkedIn

  • For a fee, can post jobs on LinkedIn and recruit and hire candidates

  • People seeking employment can search LinkedIn free of charge


LinkedIn Members

Active - 20%

Passive - 60%

  • Passive Candidate

  • Works on doing their job better

  • Not on job boards

  • Resume not up-to-date

  • Only listen to good opportunities

  • Active Candidate

  • Works on Job Search

  • Has a resume ready

  • Reads jobs & actively applies

  • Follows many opportunities

* “See How Recruiter Can Help Agency Recruiters Find Top Talent” retrieved on 5/14/2012 from

http://www.youtube.com/watch?feature=endscreen&v=4sFhJsv_qqg&NR=1


* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from

http://www.youtube.com/watch?v=kcEpVyAxLmY


Job Search


Job Search


* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from

http://www.youtube.com/watch?v=kcEpVyAxLmY


Join Groups

* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from

http://www.youtube.com/watch?v=kcEpVyAxLmY


Groups Tab


Benefits of Joining Groups

  • Networking

  • Learning about industries

  • Free advertisement

  • Posting job openings for free

  • Polls


LinkedIn Groups - Example


People Search


People Search


HealthAlliance Hospital


Sharing Jobs


Additional benefits

Embedded Video

Promotions


Careers Page


Page Statistics


Companies I follow…


Profile to Resume


2012 Trends

  • Companies will further embrace social media recruitment and are likely to spend more time on social networking sites like LinkedIn and Facebook.

  • Companies may consider increasing budgets for social recruiting and develop strategies utilizing social recruitment applications.

  • Prior to in-person interviews, online interactions may occur on a social networking site.

  • Expect more expensive career fairs and offline events be replaced with less costly networking applications.

  • Job seekers may need to build online profiles through social networking sites to get attention of companies hiring.

  • Expect further development of social applications within Facebook and LinkedIn.


LinkedIn Tips For a Strong Profile

  • LinkedIn profile head shot

  • Open with a solid headline

  • Keywords are key

  • Proper email address

  • Connect with other LinkedIn users

  • Get your profile to 100% complete

  • NETWORK!!!!


Thank you!

Questions?


  • Login