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Employers and LinkedIn. Anastasia Bergmann, HRM Employment and Employee Relations Manager HealthAlliance Hospital. Agenda. 1. New world of recruitment. 2. LinkedIn options for employers. 3. Recommendations and Tips. 4. Questions. My LinkedIn Profile. Most Visited Websites May 10, 2012.

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Employers and linkedin

Employers and LinkedIn

Anastasia Bergmann, HRM

Employment and Employee Relations Manager

HealthAlliance Hospital


Agenda
Agenda

1. New world of recruitment

2. LinkedIn options for employers

3. Recommendations and Tips

4. Questions



Most visited websites may 10 2012
Most Visited WebsitesMay 10, 2012

  • Google ranked #1

  • Facebook ranked #2

  • YouTube ranked #3

  • Yahoo ranked #4

  • Twitter ranked #8

  • Craigslist ranked #9

  • LinkedIn ranked #10

  • WordPress ranked #23

  • Indeed ranked #73

  • CareerBuilder ranked # 142

  • Monster ranked #143



Linkedin network
LinkedIn Network

* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from

http://www.youtube.com/watch?v=kcEpVyAxLmY


How employers use linkedin
How Employers Use LinkedIn

  • Develop and expand a personal network of professionals

  • Stay in touch with former, valued, trusted colleagues for potential future employment

  • Actively search for candidates among LinkedIn members by searching on keywords

  • Develop a complete, keyword-rich profile for your company on LinkedIn

  • Search for potential employees by past or current employer

  • Search for employees based on references from recommenders you trust


How employers use linkedin1
How Employers Use LinkedIn

  • Can ask your current employees to activate their networks to reach out to potential passive candidates for jobs

  • Can use InMail, your internal inbox at LinkedIn

  • Respond to questions in the Answers section of LinkedIn

  • Can join groups at LinkedIn

  • For a fee, can post jobs on LinkedIn and recruit and hire candidates

  • People seeking employment can search LinkedIn free of charge


Linkedin members
LinkedIn Members

Active - 20%

Passive - 60%

  • Passive Candidate

  • Works on doing their job better

  • Not on job boards

  • Resume not up-to-date

  • Only listen to good opportunities

  • Active Candidate

  • Works on Job Search

  • Has a resume ready

  • Reads jobs & actively applies

  • Follows many opportunities

* “See How Recruiter Can Help Agency Recruiters Find Top Talent” retrieved on 5/14/2012 from

http://www.youtube.com/watch?feature=endscreen&v=4sFhJsv_qqg&NR=1


* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from

http://www.youtube.com/watch?v=kcEpVyAxLmY


Job search
Job Search Find Top Candidates” retrieved on 5/14/2012 from


Job search1
Job Search Find Top Candidates” retrieved on 5/14/2012 from


* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from

http://www.youtube.com/watch?v=kcEpVyAxLmY


Join groups
Join Groups Find Top Candidates” retrieved on 5/14/2012 from

* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from

http://www.youtube.com/watch?v=kcEpVyAxLmY


Groups tab
Groups Tab Find Top Candidates” retrieved on 5/14/2012 from


Benefits of joining groups
Benefits of Joining Groups Find Top Candidates” retrieved on 5/14/2012 from

  • Networking

  • Learning about industries

  • Free advertisement

  • Posting job openings for free

  • Polls


Linkedin groups example
LinkedIn Groups - Example Find Top Candidates” retrieved on 5/14/2012 from


People search
People Search Find Top Candidates” retrieved on 5/14/2012 from


People search1
People Search Find Top Candidates” retrieved on 5/14/2012 from


Healthalliance hospital
HealthAlliance Hospital Find Top Candidates” retrieved on 5/14/2012 from


Sharing jobs
Sharing Jobs Find Top Candidates” retrieved on 5/14/2012 from


Additional benefits
Additional benefits Find Top Candidates” retrieved on 5/14/2012 from

Embedded Video

Promotions


Careers page
Careers Page Find Top Candidates” retrieved on 5/14/2012 from


Page statistics
Page Statistics Find Top Candidates” retrieved on 5/14/2012 from


Companies i follow
Companies I follow… Find Top Candidates” retrieved on 5/14/2012 from


Profile to resume
Profile to Resume Find Top Candidates” retrieved on 5/14/2012 from


2012 trends
2012 Trends Find Top Candidates” retrieved on 5/14/2012 from

  • Companies will further embrace social media recruitment and are likely to spend more time on social networking sites like LinkedIn and Facebook.

  • Companies may consider increasing budgets for social recruiting and develop strategies utilizing social recruitment applications.

  • Prior to in-person interviews, online interactions may occur on a social networking site.

  • Expect more expensive career fairs and offline events be replaced with less costly networking applications.

  • Job seekers may need to build online profiles through social networking sites to get attention of companies hiring.

  • Expect further development of social applications within Facebook and LinkedIn.


Linkedin tips for a strong profile
LinkedIn Tips For a Strong Profile Find Top Candidates” retrieved on 5/14/2012 from

  • LinkedIn profile head shot

  • Open with a solid headline

  • Keywords are key

  • Proper email address

  • Connect with other LinkedIn users

  • Get your profile to 100% complete

  • NETWORK!!!!


Questions

Thank you! Find Top Candidates” retrieved on 5/14/2012 from

Questions?


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