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Escape the ordinary. A Communication plan for the launch of Jillz Cider in Canada. Mitch Nystad, Tommy Laflamme, Kendall Thiessen , Xinxin Liu, Congcong Ren. What is Jillz ?. Owned and produced by Heineken Already a success in Europe Alcoholic Cider beverage

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escape the ordinary

Escape the ordinary

A Communication plan for the launch of JillzCider in Canada

Mitch Nystad, Tommy Laflamme, Kendall Thiessen, Xinxin Liu, CongcongRen

what is jillz
WhatisJillz?
  • Owned and produced by Heineken
  • Already a success in Europe
  • AlcoholicCiderbeverage
  • Aimedatwomenbetween the ages of 25-34
  • Premium product
objectives
Objectives
  • Increase consumer awareness and curiosity
  • To switch consumers from a competing brand to this brand
  • To encourage trial usage
media website social media
Media – Website & Social Media
  • One time cost of 20 000$
  • Creation of a Twitter and Facebook
  • Central hub of information pertaining to ourproduct

www.jillz.ca

media billboards
Media – Billboards
  • Toronto
  • Vancouver
  • Calgary
media point of purchase
Media – Point-of-purchase
  • Bars
  • Nightclubs
  • Restaurants
media magazines
Media – Magazines
  • Lou-Lou
  • Chatelaine
  • Flare
  • Elle
ad