Escape the ordinary
Download
1 / 15

Escape the ordinary - PowerPoint PPT Presentation


  • 117 Views
  • Uploaded on

Escape the ordinary. A Communication plan for the launch of Jillz Cider in Canada. Mitch Nystad, Tommy Laflamme, Kendall Thiessen , Xinxin Liu, Congcong Ren. What is Jillz ?. Owned and produced by Heineken Already a success in Europe Alcoholic Cider beverage

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Escape the ordinary' - laird


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Escape the ordinary

Escape the ordinary

A Communication plan for the launch of JillzCider in Canada

Mitch Nystad, Tommy Laflamme, Kendall Thiessen, Xinxin Liu, CongcongRen


What is jillz
WhatisJillz?

  • Owned and produced by Heineken

  • Already a success in Europe

  • AlcoholicCiderbeverage

  • Aimedatwomenbetween the ages of 25-34

  • Premium product


Situation analysis
Situation Analysis


Objectives
Objectives

  • Increase consumer awareness and curiosity

  • To switch consumers from a competing brand to this brand

  • To encourage trial usage







Media website social media
Media – Website & Social Media

  • One time cost of 20 000$

  • Creation of a Twitter and Facebook

  • Central hub of information pertaining to ourproduct

www.jillz.ca


Media billboards
Media – Billboards

  • Toronto

  • Vancouver

  • Calgary


Media point of purchase
Media – Point-of-purchase

  • Bars

  • Nightclubs

  • Restaurants


Media magazines
Media – Magazines

  • Lou-Lou

  • Chatelaine

  • Flare

  • Elle




ad