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D ynamic E nergy O riginal Z ip E thusiasm Dance. Bryonna Cane Invention Convention March 26, 2009. Problem. A large need for alternative exercise options in the community Expensive classes Distance to many of the studios requires transportation many do not have. Solution.

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d ynamic e nergy o riginal z ip e thusiasm dance

DynamicEnergyOriginalZipEthusiasm Dance

Bryonna Cane

Invention Convention

March 26, 2009

problem
Problem
  • A large need for alternative exercise options in the community
  • Expensive classes
  • Distance to many of the studios requires transportation many do not have
solution
Solution
  • Exercise through dance
    • Specifically Zumba
          • Hip- Hop
          • Salsa
  • Affordable classes
    • Per class fee
  • Closer location to the community
    • Robinson Center
mission statement
Mission Statement
  • Service business for the local community
  • Mission Statement:

DEOZE Dance offers a fun way to work out with members of your community that also keeps your mind active during the process. Beyond dance, we seek to build self-esteem and confidence by teaching new skills and meeting people with similar interests.

industry and market analysis
Industry and Market Analysis
  • Fragmented; there are offerings in three different places
  • Generally people are focusing on their health more and want more alternative activities
  • Market Analysis:
    • Many programs offered, but not to the age group that I am targeting
target market
Target Market
  • Ages: 17-35
  • Men and Women
  • Community surrounding the Robinson Community Learning Center: South Bend, IN
  • Low-mid income
  • Behavior
    • Need something within walking distance
    • Want a better athletic and social option
competitive advantage
Competitive Advantage
  • Cost effective and affordable
  • In walking distance
  • A studio centered around a younger demographic
  • It will build a brand in the area, that will end up serving as a barrier to entry
  • I have an understanding of the business side of the industry
qualifications
Qualifications
  • Personal
    • 9 years dance experience
    • 4 years professional dance training
    • Teach all dance workshops and choreograph performances for Greater Holy Temple
  • Network
    • Aunt with dance background
    • Support network/mentors developed though experience
how will i achieve a profit
How will I achieve a profit?
  • CASH COW: Classes
    • High enrollment
    • Having a high capacity
    • Easy payment plan
legal structure
Legal Structure
  • Sole proprietorship
    • Least expensive start-up cost
    • Partnership not needed at start-up until business picks up.
    • If needed: look for partner later
  • No contracting the employees
    • Pay bi-monthly
    • Hourly basis
  • Have every participant sign a liability release form
philanthropy plan
Philanthropy Plan
  • I plan to donate 1 classes profit per month to the charity of my choice
slide21

Return on Sales and Financial Ratios

  • ROS: = Yearly Net Profit / Total Sales * 100
    • = 63.15%
  • For every $1 of sales, my business earns:
    • = $0.63
  • Monthly Break-Even Units = Monthly fixed costs / Gross Profit per unit
    • = 1.4 classes at 15 people per class
slide22

Intellectual Property

  • Copy write logo:
operating plan
Operating Plan
  • Banking: checking and savings account
  • Technology needed: computer for recordkeeping
  • Laws: obey capacity rules, limit liability with release forms, and maintain a business permit
  • Taxes: Report earnings quarterly on 1040 tax form
business and educational goals
Business

Short term goal

Break even

Long Term

Increase enrollment

Double the amount of classes

Branded Merchandise

Educational

To teach people about the history of the dance

Personal Goal

To learn to teach the classes myself

Long Term

Nutrition, eating healthy

Business and Educational Goals
time management
Time Management

Business Schedule for a Typical 5-Day Week:

  • Entrepreneurship Hours: 20 Hours
  • School Hours: 25 Hours
  • Work Hours: 20 Hours
  • Free-Time: 30 Hours
  • Sleep: 7 Hours
ad