A custom radio marketing program for nathaniel s restaurant
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A Custom Radio Marketing Program for: Nathaniel’s Restaurant. Objectives. To show people that his prices are affordable That he would like a younger age group to come to his restaurant T hat his food is great quality and fresh T hat he is the only chef which keeps consistency.

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A Custom Radio Marketing Program for: Nathaniel’s Restaurant

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A custom radio marketing program for nathaniel s restaurant

A Custom Radio Marketing Program for:

Nathaniel’s Restaurant


Objectives

Objectives

  • To show people that his prices are affordable

  • That he would like a younger age group to come to his restaurant

  • That his food is great quality and fresh

  • That he is the only chef which keeps consistency


A custom radio marketing program for nathaniel s restaurant

  • Advantages:

  • fresh quality products

  • great customer service

  • consistency in the food

  • same chef every day, all day

  • Disadvantages:

  • Lack of parking

  • Small facility can’t accommodate large groups or live entertainment

  • Surrounded by fast food restaurant


Industry research

Industry Research

Dining out is one of the top 3 tourist activities in Canada.

64% of restaurants are independently owned

Stats Canada reports that Ontarians spend $38.93 eating at restaurants weekly.


Why cjiq

Why CJIQ?

Location

Target Audience

Cottage country


Campaign strategy 3 month campaign

Campaign Strategy 3Month Campaign

May 21st- 28th : Weather Sponsorship& 30 Second commercials after weather Friday 9am, 4pm,5pm

- People will listen for weather for the upcoming Victoria Day weekend and hear Nathaniel's sponsorship

Liner: “Weather is brought to you by Nathaniel's Restaurant in Owen Sound. Heading up to the cottage? Then stop by for a mouth-watering steak at Nathaniel’s Restaurant. Located at 215 8th Street East.”


Sponsorship

Sponsorship

June 4th- 29th :Weather Sponsorships & 30 Second commercials after weather on Fridays at 9am, 4pm,5pm

-listeners want nice weather, and then when they get it they can head to the beach or to the cottage and they’ll have Nathaniel’s in mind.

Liner: “Weather is brought to you by Nathaniel's Restaurant in Owen Sound. If you’re heading to the cottage skip the fast food joints and come visit us for a fresh, affordable meal. Located at 215 8th street east.”


Contest

Contest

July 2nd- 20th: Contest- 30 Second commercials Wednesdays(2), Thursdays (3)& Fridays(3) during Prime time and overnight Fridays, Saturdays & Sundays

The contest will be a weekend getaway with nightly free dinners at Nathaniel’s Restaurant.

-winner and up to three friends

-cottage stay

-food supplied for the cottage

-pick up and return ride to and from the tri-cities


A custom radio marketing program for nathaniel s restaurant

Winner will be announced July 27th. Trip will be August 4th- 6th

-Make a video telling us why YOU deserve to get away.

-Upload the video to our Facebook page

-Our listeners will watch your video and the one with the most votes/likes wins.


Investment

Investment

May 21st- 28th- 96.00

June 4th-20th- 384.00

July 2nd- 20th- 330.00

Prize Pack for Giveaway- 200.00

Total Value: 1010.00

Package Dealwith HST: 894.96


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