Ethnic, Racial, and Religious Subcultures - PowerPoint PPT Presentation

Ethnic, Racial, and Religious Subcultures

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Subcultures and Consumer Identity. SubculturesGroup memberships within society at largeEthnic and Racial SubculturesEthnic Subculture: A self-perpetuating group of consumers who are held together by common cultural or genetic ties, and is identified both by its members and by others as being a di

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Ethnic, Racial, and Religious Subcultures

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