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MEDIA BUYING STRATEGIES

MEDIA BUYING STRATEGIES. March 14, 2013. TARGET AUDIENCE. MILLENNIALS (Adult 18-34). BORN BETWEEN 1980 & 1995. GENERATION Y. NET GENERATION. ADULTS 18-34 ADULT MILLENNIALS. 6am-9am 20% RADIO 18% FACEBOOK 13% TV 8% NEWSPAPERS. 9am-5pm 44% FACEBOOK 34% RADIO

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MEDIA BUYING STRATEGIES

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  1. MEDIA BUYING STRATEGIES March 14, 2013

  2. TARGET AUDIENCE MILLENNIALS (Adult 18-34) BORN BETWEEN 1980 & 1995 GENERATION Y NET GENERATION

  3. ADULTS 18-34 ADULT MILLENNIALS 6am-9am 20% RADIO 18% FACEBOOK 13% TV 8% NEWSPAPERS 9am-5pm 44% FACEBOOK 34% RADIO 32% TV 5pm-8pm 43% TV 39% FACEBOOK 22% RADIO Ad Age-Magid 2011

  4. ADULTS 18-34 ADULT MILLENNIALS 8pm-11pm 49% TV 34% FACEBOOK 20% CONSOLE GAMES 11pm-2am 26% TV 25% FACEBOOK Ad Age-Magid 2011

  5. ADULTS 21-34 Scarborough USA+ Study-November 2012

  6. REGISTRATION

  7. Broadcast TV Suggested Day-Parts Early Fringe 4pm-7pm Prime Access 7pm-8pm Late Fringe 10pm-1am

  8. Broadcast TV Nielsen Ratings-DMA LIVE + SD LIVE + 3 LIVE + 7 Nielsen Ratings C-DMA Ratings are based only the cable household universe.

  9. CABLE TV RECOMMENDED CABLE NETWORKS for ADULTS 18-34

  10. VIDEO TARGETING AGE / SEX CHANNEL / TYPE OF VIDEO GEOGRAPHY

  11. Morrison Foerster's Socially Aware Blog - 2012

  12. Morrison Foerster's Socially Aware Blog - 2012

  13. ONLINE TARGETING Sponsored Story Ads AGE / SEX GEOGRAPHY INTEREST

  14. TARGET AUDIENCE GENERATION X (Adult 35-49) BORN BETWEEN 1964 & 1979

  15. 6am-9am 30% RADIO 18% FACEBOOK 18% TV 12% NEWSPAPERS ADULTS 35-49 GENERATION X 9am-5pm 32% FACEBOOK 28% RADIO 28% TV 17% MAGAZINES 5pm-8pm 46% TV 27% FACEBOOK 19% RADIO 15% MAGAZINES Ad Age-Magid 2011

  16. ADULTS 35-49 GENERATION X 8pm-11pm 60% TV 28% FACEBOOK 18% BOOKS 11pm-2am 25% TV 16% FACEBOOK 8% RADIO Ad Age-Magid 2011

  17. GENERATION X WATCH MORE TV & ONLINE VIDEO THAN OTHER AGE GROUPS 62% Read Newspapers 48% Read Magazines 95% Have Facebook Page 25% Regularly Post on Twitter

  18. ADULT LEARNING

  19. CABLE TV RECOMMENDED CABLE NETWORKS for GENERATION X

  20. ONLINE DISPLAY ADVERTISING AD NETWORKS Cost: CPC (cost-per-click) Cost: CPM (cost-per-impression) Can Target to Specific Types of Web-Sites—Categories/Topics Career-Jobs Continuing Education Finance

  21. ONLINE DISPLAY ADVERTISING

  22. PROFESSIONAL DEVELOPMENT CONTINUING ED

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